Mercedes-Benz, which participated in the 14th ODMD Gladiator Awards with its 'Phygital Transformation of Retail', was deemed worthy of the 'Special Jury Award of the Year'.
The 14th ODMD Sales and Communication Awards, 2023 Gladiators, organized by the Automotive Distributors and Mobility Association (ODMD) to reward the sales and communication successes of the brands, found their owners at the ceremony held at Raffles Hotel Istanbul. The most important brands and events of the automotive industry in 20 in 2023 branches were announced at the night.
Mercedes-Benz Automotive won the 'Special Jury Award of the Year' with its 'Phygital Transformation of Retail' project, which includes the new sales model it launched in May. On behalf of Mercedes, the award was received by Mercedes-Benz Automotive Executive Board and Automobile Group Chairman Şükrü Bekdikhan, Mercedes-Benz Automotive Light Commercial Vehicles Executive Board Member Tufan Akdeniz, and Mercedes-Benz Automobile Marketing and Corporate Communications Group Manager Ezgi Yıldız Kefeli.
Mercedes-Benz Automotive Executive Board and Automobile Group Chairman Şükrü Bekdikhan underlined that they were one of the first countries to implement the phygital sales system in the Mercedes-Benz world and said, "Our phygital sales model, which we launched in a year marked by extraordinary conditions and record sales, was approved by ODMD, the umbrella organization of the sector, and our valued stakeholders." Seeing it rewarded also shows how correct our strategy is. Each zam"As one of the leading brands, we will continue to drive change in the automotive industry with both our technology and customer experience focus," he said.