Premium automaker Lexus has signed a multi-year deal with the ATP Tour, the pinnacle of professional men's tennis tournaments. With the agreement that brought together two giants, Lexus will meet with the audience in ATP Tour organizations.
Starting this season, Lexus and ATP are also planning to conclude different partnership agreements with tournaments and players.
Lexus will take its place in the tournaments as a Platinum Partner and Official Automotive Partner. Lexus models will appear together with the athletes at the Nitto ATP Finals, which will be held in Turin, Italy, on 12-19 November. Top 8 tennis players in singles and doubles will compete in this tournament for this prestigious title. Lexus will transport tennis players, officials and special guests to the tournament with new models, including the all-electric Lexus RZ450e.
Lexus will also be present on ATP Tour's rapidly growing digital and social platforms throughout the year, including the main sponsorship of ATP Head2Head, a popular app that lets tennis fans explore the competition between players.
Lexus, a pioneer in electrification in the premium automobile industry, helps reduce emissions with its hybrid, plug-in hybrid and all-electric models. The use of these environmentally friendly vehicles throughout the ATP tournaments will contribute to the UN Sports Climate Action Plan and the ATP's Net Zero emissions target by 2040.