Chery, the largest automotive manufacturer in China, made a rapid entry into the Turkish market with its new generation models. The brand's ambitious player in the Cross-SUV segment, OMODA 5, stood out as the second best-selling model of the compact SUV market, with a sales figure of 349 in May.
Chery, which has been China's leading automotive exporter for 19 years, continues to draw attention with the OMODA 5 it has developed for Europe. Entering the Turkish market with the resounding launch held 3 months ago, Chery managed to become the choice of Turkish consumers despite being the newest player in the market. OMODA 3, the best-selling model in Turkey, where the brand entered with 5 new SUV models, proved that it is the biggest candidate for leadership in May yet.
Many body types combined in one vehicle
According to the sales data in May, Chery OMODA 5 took the second place in the compact SUV (SUV-C) segment with a sales figure of 349 units. The fact that OMODA 5, which stands out with its young and trendy design and high-tech rich equipment level, has achieved such a result in the last 3 months since its launch increases the value of this performance. traditional sedans; it cannot meet all the requirements for automobile use, including daily traffic, weekend trips and shopping. For this reason, Cross-SUVs, which have evolved over the Crossover concept, come to the fore more and more with their superior crossover qualities, advantages and meeting the different needs of customers. Many drivers think that Cross-SUV models combine the design features of sports cars, sedans, SUVs and some other body types. This new segment not only offers the comfortable driving feel of sedans, but also zamAt the same time, it also embodies the generosity and stylish appearance of sports cars. Offering the large interior volume of the SUV world, this segment also brings together qualities such as superior maneuverability, comfort and design aesthetics.
Cross-SUVs with Coupe look preferred by young people
In terms of market trends, young and high-end user groups especially like the Coupe-style Cross-SUV models. For this reason, premium brands introduced many Cross-SUV models in the coupe style to the market. Such high-end Cross-SUV models also attract attention from young Turkish users. Unlike the hatchback models, the curved rear design and the combination of the long wheelbase and large wheels add to the sports car feel. The large luggage area also supports the travel and hobby use style of the new generation users. At this point, the new player of the Turkish market, Chery OMODA 5, stands out with its Coupe style high-end Cross-SUV design and features. Developed and produced for young people, OMODA 5 presents a visual experience that breaks tradition under the “Art In Motion” design concept and the “Cross Future” slogan. Its trendy design and advanced technologies best meet the needs of Generation Z users. In addition, OMODA 5 has a variety in body color options that are suitable for the visual taste of the new generation and shape the fashion trend.
Not a breakthrough, a new trend
Standing out as a sporty Cross-SUV with a sloping roofline, OMODA 5 evokes a sporty feel with its floating roof, dual-layer sporty rear design and bi-coloured wheels. Equipped with a powerful and efficient 1.6 TGDI engine, OMODA 5 hits the road with a 7-speed dual-clutch automatic transmission for smooth and efficient power-transmission. Applying the concept of environmental protection, OMODA 5 meets the different needs of more users, especially young people. Moreover, the integration of the vehicle with advanced technologies excites young users. Two 10,25-inch screens, showing superior features than their competitors, offer the dual-screen concept to provide a better experience. The 64-color INS illuminated climate panel provides an atmosphere of light and shade by collaborating with the many color combinations in the interior, the driving mode and the climate temperature.
Chery OMODA 5 became the new star of Cross-SUV models as soon as it was launched on the market. it's the same zamAt the same time, it also reveals the potential of the Cross-SUV market in Turkey. As some professionals in the industry have stated, Cross-SUV models represent the new idea and new preference of automobile consumption.