Renault continues to attract attention with its recently rejuvenated product range and creative launches. Offering different driving experiences in each new model, the brand continues to win awards by expressing its creativity at launch events.
New Megane E-Tech 100% Electric Launch and Awards It Received
Renault's New Renault Megane E-Tech 100% Electric Launch, held in Van, achieved great success at the Muse Creative Awards, one of the most prestigious award programs in the world. The launch, which won awards in a total of 5 different categories, including four Platinum and one Gold, enriched the award collection with a total of 8 awards.
The launch of the new Megane E-Tech 100% Electric attracted great attention by being held in a difficult geography where there was no electricity. The event, held in Van at an altitude of 2023 meters in 3.000, stood out with the theme "From Horsepower to Electric Power". The most striking part of the launch was the transformation of the 1.400-meter Karabet Snow Tunnel into a special light show.
A symbolic representation of the transition from the past to the future was presented in the Karabet Snow Tunnel with trained horses, New Megane E-Tech model cars and unique light shows. This creative and impressive launch was recognized internationally and reinforced Renault's success.
- Istanbul Marketing Awards: “Best Launch Event” Award
- Prida Awards: “Creative Content Production” and “Creative Press Meeting” Awards
