Peugeot, the rapidly rising brand of the Turkish automotive market, achieved record sales with its rising performance in 2023.
Peugeot continues to reap the results of its growth move in the Turkish market. Peugeot, which has become the most dynamic brand in the market with its new models, continues to gain the appreciation of Turkish consumers with its wide product range, each of which is the best in its class. Peugeot Turkey, which completed 2023 with sales of 78 thousand 632 units, broke its own record by reaching the highest sales figure to date. The brand also managed to increase its sales by 32 percent compared to 666, when it closed with 2022 thousand 141 units.
With its sales performance in 2023, Peugeot Turkey received a 6,4 percent share of the total market and stood out as the 5th most preferred brand. The brand's total market share in 2022 was 4,2 percent. Peugeot Turkey, which is in the SUV market with 4 different models, each more assertive than the other, completed 2023 as the SUV leader.
Intense interest in Peugeot's 2008, 3008, 408 and 5008 models enabled the brand to complete the year with sales of 48 thousand 201 units. SUV models have the biggest share in Peugeot's rising performance. The brand appeals to SUV customers with 4 models in different sizes from B segment to D segment. Peugeot 3008 stands out as the best-selling model of the brand with sales of 2023 thousand 18 units in 48. The 18, which is the second best-selling model of the brand with sales of 5 thousand 2008 units, stands out as the leader of its segment with a share of 12,3 percent. The brand's D-SUV model 5008 continues to be one of the most popular models in its segment. The 408, the brand's newest SUV model, managed to reach sales of 9 thousand 729 units, although it has not been exactly a year.
Peugeot Turkey managed to demonstrate its success in the SUV market as well in the light commercial vehicle market. The brand's ambitious model, Rifter, became the clear leader of its class with sales of 2023 thousand 11 units in 86. When the brand's light commercial models are added, total sales reached 20 thousand 83 units. With this sales volume, Peugeot achieved another important success as the 3rd most preferred brand in the Turkish light commercial vehicle market.
Stating that 2023 will be a successful year for them, Peugeot Turkey General Manager Gülin Reyhanoğlu said, “As Peugeot, our growth in the Turkish market continues uninterrupted. We finished 2023 in 78th place with sales of 632 thousand 5 units. This figure means that we grew nearly 2.5 times compared to the previous year.” said.
Emphasizing that the brand's rise in Turkey is followed with interest globally, Gülin Reyhanoğlu said, “We managed to leave Spain behind at the end of the year with our record sales. As of today, Turkey has become the 147th country with the most Peugeot sales among 4 countries globally. We have France, Italy and England ahead of us. Even this picture is enough to reveal how successful 2023 will be for us.” he said.
Stating that the best-selling models in the Turkish market are 3008 and 2008, Gülin Reyhanoğlu continued as follows:
“We are the most popular brand in the market with our SUV models. Even our 408 model, which entered the market in March, reached sales of nearly 10 thousand units and made a significant contribution to us. At this point, we are happy to achieve another important global success. With the new 2023 sales of 9 thousand 729 units in 408, we have also achieved the honor of being the country where this eye-catching Peugeot model is most preferred. 408 also became the winner of the 'Design of the Year' category in the 8th 'Car of the Year in Turkey' competition organized by the Automotive Journalists Association (OGD). Even though we have won many awards around the world, this award has a special place for us. On top of that, we won the award with “Peugeot 2023 – Eye-Catching from Every Angle” in the “Integrated Communication Campaign of the Year” category at the ODMD Sales and Communication Awards 408 Gladiators. As a result, we managed to get a 4 percent share of the SUV market with our four ambitious models. In other words, as Peugeot, we sold one in 9,8 SUV vehicles sold in Turkey. We will continue our absolute success and assertion in the SUV market with our renewed models in 10. “This year will also be the year of our electric models.”