Premium car manufacturer Lexus completed 2023 as one of the fastest growing brands in Europe. Lexus, which continues to make a name for itself as a rapidly growing premium brand in all markets, achieved a 2023 percent growth in Europe in 46 compared to the previous year, selling 73 thousand 637 vehicles.
Lexus is preferred by more and more users from the premium segment with its wide product range, high-quality vehicles, distinctive services and technology. Lexus, a leading brand in carbon neutral targets with its low and zero emission models, has 87 percent of its total sales in Europe with electric motors, while in Western Europe this figure was close to 100 percent. Sales of Lexus' electric vehicles, including full hybrids, increased by 58 percent compared to the previous year, reaching 64 thousand 439 units.
The full hybrid, plug-in hybrid and full electric models offered in the premium SUV segment contributed greatly to Lexus' sales success. In 2023, NX's sales increased by 25 percent compared to the previous year with 709 thousand 47, while RX's sales increased by 15 percent with 529 thousand 44. Sales of the newly launched fully electric RZ exceeded 2 thousand units. The sales performance of the UX product range, offered in electric and full hybrid versions, was 17 thousand 250 units.
Lexus, which constantly draws attention with the innovations it offers in the segment, aims to continue to increase its sales volume by launching the LBX, which arouses great curiosity, in 2024 and with the contribution of great interest in its completely new minivan, LM.