Sustainability is becoming increasingly important around the world, and Pirelli is one of the companies participating in this movement. Pirelli has introduced a special logo to highlight the sustainability of the materials used in its tires. This logo will be used to mark tires containing at least 50% bio-based and materials from recycled sources.
Sign of a Green Future
Pirelli's new logo has a simple and effective design depicting two arrows in a circle. But the message behind this design is quite strong: Sustainability. This logo, which will be used on new products, emphasizes Pirelli's environmental commitment and the high safety performance at the core of every tire.
This logo is the same zamIt will now offer customers the opportunity to choose a more sustainable option. Now you will have the chance to contribute to sustainability when purchasing tires.
First Step: P Zero E
Pirelli's new logo was first introduced with the P Zero E tire. This tire contains more than 55% bio-based and recycled materials and has been verified by Bureau Veritas for compliance and certification for the environment, health, safety and social responsibility.
The use of sustainable materials will not be limited to this tire. Pirelli is determined to adopt the same environmentally friendly approach in its future products.
Sustainability Goals
Pirelli is making great strides in its journey to reduce its environmental impact. The company, which started by achieving its 2025 target two years ago, is focusing on bigger targets for 2030. In the next phase, it plans to use at least 60% bio-based and 12% recycled materials. Additionally, the target is to have less than 30% fossil-derived content.
To achieve these goals, Pirelli continues its work by increasing technological innovations and sustainable material use.
Social responsibility
Pirelli is committed not only to environmental sustainability, but also zamIt also focuses on social responsibility. The company became one of the first companies to produce an FSC (Forest Stewardship Council) certified tire using natural rubber and FSC rayon. In this way, it promotes the sustainable use of forest resources and contributes to the quality of life of local communities.
Pirelli's new sustainability logo represents the beginning of the green revolution in tires. You now have the chance to contribute to the environment and sustainability when purchasing tires.
