Lexus may produce a Nissan Navara-based pickup model based on Toyota's Mercedes X-Class, which is known as a unit that produces luxury cars. This surprising development points to Lexus' future plans to expand its product range. Takashi Watanabe, one of Lexus officials, made this important statement at a press conference in Japan.
Consumer Demand and the Pickup Model of the Future
Currently, Lexus has no plans to develop a luxury pickup model. However, Watanabe stated that they could consider such a project if there is strong consumer demand. This statement reflects the dynamics and consumer expectations in the auto industry.
What's particularly notable is that this potential pickup model won't be based on existing Toyota platforms. Toyota's popular pickup models such as Hilux, Tacoma or Tundra will not be included in the scope of this project. Instead, he announced that Lexus is working on an all-electric pickup truck and plans to use an electric powertrain instead of traditional internal combustion engines.
Lexus' Product Diversification
Beyond this project, Lexus aims to further diversify its product range. Focusing especially on Toyota pickup trucks, Lexus aims to reach a wider customer base. This shows that the automaker wants to increase its competitiveness in the market and take part in different segments.
The company is particularly interested in projects aimed at unusual segments. For example, the Lexus LM, a luxury minivan, and the successor to the high-performance LFA supercar are rumored to come with an electric powertrain with a simulated manual transmission.
Conclusion
As a result, although there is no official work on a luxury Lexus pickup model at the moment, consumer demand and market conditions show that this project may be implemented in the future. However, how excessive luxury in the pickup segment will be perceived by consumers is an issue that needs to be carefully monitored in the future.
