Peugeot continues to leave its mark on the Turkish market with the success of its SUV models. The compact SUV model of the brand, 2008, continued its leadership success with a sales figure of 1.082 units in September, with 1.143 units in October, and completed the first 10 months as the leader of its class. SUV 2020, which has been one of the most preferred SUV models since its first sale in 2008, achieved a market share of 2021% by reaching the sales of 7.507 units in the January-October period of 15. However, the 5008, the largest of the Peugeot SUV family, finished October as the leader of its class with a market share of 21%. The total share of the brand in the SUV market was 19%. Peugeot, which managed to become the best selling SUV brand last year, became the SUV market leader in October 2021. İbrahim Anaç, General Manager of Peugeot Turkey, said, “As one of the important players in the growing SUV market, Peugeot managed to become the SUV leader last year. In October this year, we continued this success and became the brand that sells the most SUV vehicles. Both our SUV 2008 and 5008 models were leaders in their segments this month. Continuing to be the choice of Turkish consumers with its features that make a difference in its class, SUV 2008 became the leader of its class again in the first 2021 months of 10. Our goal is to continue this success until the end of the year and to complete the B-SUV class as a leader.”
PEUGEOT, one of the world's leading automotive brands, continues its SUV success in 2020, which it achieved in 2021. The market leader in this field last year, the brand closed the month of October 2021 as the leader, clinching its success in the SUV field. The most successful model of the French manufacturer in this field was undoubtedly the SUV 2008, the strong representative in the B-SUV segment. The model has exhibited a high sales performance since its launch in the Turkish market in 2020, making it one of the most preferred SUV models in its class. PEUGEOT SUV 2021, which continues its successful graphic in 2008, reached a sales of 2021 units in the January-October period of 7.507, achieved a market share of 15% and became the clear leader of its class in the first 10 months. PEUGEOT SUV 2008 attracted attention with its successive sales performance in September and October. SUV 1.082, which completed September with a market share of 21% in the B-SUV segment with sales of 1.143 units, and completed October with a share of 28% with 2008 units, finished the last two months at the top of its class. PEUGEOT SUV 5008, the largest of the brand's SUV family, managed to become the leader in its class in October with a high share of 21% and contributed to the brand's SUV leadership this month.
Market share rise graph
In addition to its success in the SUV segment, PEUGEOT also managed to draw a rising graphic in its total market share in 2021. The total market share of the brand in October increased by 1,2 points compared to the same period of the previous year and became 8,3%. Capturing an upward trend in the passenger car market share, PEUGEOT's passenger car market share in October increased by 2020 points to 1,7% compared to the same period of 8,7. While PEUGEOT had a 7,4% share in light commercial vehicle sales in October, it increased by 43% in the January-October period compared to the same period of the previous year.
“We want to finish the year as a leader”
İbrahim Anaç, General Manager of PEUGEOT Turkey, said, “The automotive industry is going through a very difficult year due to the pandemic and the disruptions that occurred in the supply chain immediately after. In a year when uncertainty is so difficult, as the PEUGEOT brand, we make a maximum effort to meet the needs with our SUV, hatchback and sedan models. So much so that our brand, which completed last year as the leader of the SUV class, took its place at the top in October this year. Our SUV 5008 and SUV 2008 models made a significant contribution to this leadership in October with their 21% and 28% market shares in their classes. PEUGEOT SUV 2008, with its distinctive features in its class, has been the choice of Turkish consumers since the day we launched it, and it continues to do so successfully. We want to continue the success of SUV 10, which we achieved sales of 7.507 units in the first 2008 months, in the last 2 months and to complete the B-SUV class leader.