Chinese car brand Chery, which entered the market after many years, followed an interesting tactic to increase its sales in Turkey.
Chery gained the trust of its users by telling the market that it was in talks to establish its first production factory in Europe in Turkey.
Users who thought that the modules would be provided cheaply because they would be installed, approached the brand more warmly and the sales numbers increased significantly.
Spain instead of Türkiye
However, Chery gave up its decision to go to Turkey.
The new address of the Chinese brand is Spain.
According to what was reported in the Spanish media; The city where Chery will establish its production factory has been determined as Barcelona.
The process has not been completed yet, but Chery's decision to invest in Spain instead of Türkiye has angered users in Turkey.
Sales may decline
It is anticipated that the decision will be reflected in Chery's upcoming sales figures.
