Opel Turkey brings the "Skip the Drama, Switch to Electric" message to its target audience with its new commercial.
With its comprehensive move to switch to electric, Opel also highlights its strategy of launching an electric version of every model by 2024, and only electric models in Europe as of 2028, in its marketing efforts for its target audience.
In this context, Opel Turkey humorously discusses in its new image film prepared with the slogan "Skip the Drama, Switch to Electric" that those who want to change their vehicles for any reason should leave aside concerns such as range and charging when switching to an electric vehicle. In the image film, high-range and fast-charging Opel electric vehicles stand out with the slogan "Opel's Energy is Electrified".
The film, produced by Kala Film, is directed by Ali Atay and Olgu Baran. The campaign was prepared in partnership with Harman and JvM.