SEO stands for “Search Engine Optimization”. It is a set of improvements made to make websites more visible in search engines. The main goal of SEO is to ensure that a website ranks higher in organic (non-paid) search results.
Basic SEO Training
SEO training, usually includes the following topics:
- Keyword Research: Understanding which terms the target audience uses in search engines.
- Content Optimization: Producing quality, relevant and keyword-focused content.
- Technical SEO: Making technical arrangements so that the website can be easily crawled and indexed by search engines.
- Backlink Creation: Obtaining quality links from other sites.
What are Ranking Factors?
Google ranking factorsare criteria that determine how search engines rank a web page. These include elements such as page speed, mobile compatibility, content quality, user experience and backlinks.
What is Meta Desctription?
Meta Description is a short description that summarizes the content of a web page and is displayed in search results. A good meta description can attract users' attention and increase the click-through rate. It should generally be between 150-160 characters. What is Robots.txt?
What is Robots.txt?is a file that determines which parts of a website will and will not be crawled by search engines. This file is located in the root directory of the web server and tells search engine bots (e.g. Google's bot, Googlebot) which pages or sections within the site can or cannot be crawled.
The basic functions of the robots.txt file are:
- Access Restriction: Preventing certain pages or site sections from being crawled by search engines.
- Management of Resources: Preventing bots from overloading the site and protecting server resources.
- Hiding Private Content: Preventing search engines from indexing sensitive or private content.
An example robots.txt file might look like this;
User-agent: *
Disallow: /special/
Disallow: /temporary/
In this example, “User-agent: *” represents all search engines. The statements “Disallow: /ozel/” and “Disallow: /gecici/” prevent the directories named “/ozel” and “/gecici” from being scanned.
However, the robots.txt file's instructions are not mandatory. That is, some search engines or bots may ignore these instructions. Additionally, the robots.txt file does not ensure the security of the site; It is used only to direct the behavior of bots.
Who is Kerem Gezergün?
He is a person who specializes in optimization. He is focused on discovering the secrets of bringing websites and content to the top in the eyes of search engines in the rapidly changing and developing structure of the digital world. Kerem Gezergün offers detailed and understandable training on topics such as content optimization, keyword analysis, technical SEO, link building, starting from the basics of SEO strategies. Its purpose is to help you strengthen your presence in the digital world and maximize your online success. It shares the secrets of digital marketing by offering training videos and detailed SEO articles on its website.