DS Automobiles broke records in the Turkish premium automobile market
DS Automobiles continues its strong growth trend in the Turkish premium automobile market. The brand, which has increased its sales by 230,5 percent since the beginning of the year, reached the highest monthly sales figure in the brand's history with 570 sales in July.
DS Automobiles achieved the highest premium automobile sales figure in Turkey's history, with sales of 7 units in the 2-month period. With this performance, the brand maintained its 707th place among premium car brands.
The DS 7 and DS 4 models took the leading roles in DS Automobiles' record performance. DS 403, which ranked third among premium SUVs with 7 sales in July, maintained its second place with 7 sales in the first 1657 months. DS 4, on the other hand, took the second place in its segment with 167 sales in July. DS 4 continues to close the gap with the leader with its sales of 7 units and a segment share of 1023 percent in 32,6 months.
Selim Eskinazi, General Manager of DS Turkey, said, “DS Automobiles has become a sought-after brand in the Turkish premium automobile market. This is also reflected in our sales figures. We continued to increase the number of sales in 2022, which we exceeded as of the end of June, by renewing the record with 570 units in July, the highest monthly sales in the brand's history. With a total of 2 sales in seven months, we achieved the highest sales in the history of the brand for this period, and we broke two new records in one month.” said.
Eskinazi emphasized that DS 7 is the most preferred DS model and said, “There is a great interest in the new DS 7. We're playing for the lead in the premium SUV. We have accelerated our efforts to keep up with the demands of our customers. In July, we launched the DS 7 Esprit de Voyage collection, and brought the next creation of the brand in the field of travel art to the roads of Turkey. Likewise, our DS 4 model has been a major factor in our historical success as a candidate for the summit in its segment. With our strong products and the right planning, we will maintain our positive momentum in the premium automobile market until the end of the year.” made the statement.
