Compared to the same period of the previous year, the Italian automobile brand Alfa Romeo is 57 percent in the world, 100 percent in Europe; In the Middle East and Africa region, it increased by 173 percent.
Alfa Romeo Turkey became the world leader in its growth rate. The successful business results of the Alfa Romeo brand in the Turkish market continued to draw attention. Rising to the leading position worldwide in its growth rate, Alfa Romeo sales increased 33 times and its market share increased 20 times.
Alfa Romeo CEO Jean-Philippe Imparato commented on the results of the first six months: “These results prove the accuracy of the work put forward by our entire team. We achieve our goals with great humility and self-sacrifice. The discipline we adopt while following our strategy comes from our desire to be a leader in terms of quality in the premium sector. The awards we have received prove this. Therefore, we continue to maintain our passion and determination with the aim of further improving the highly positive results we achieved in the first half of 2023.”
“Türkiye is the world leader in growth rate”
Attracting attention with the successful business results of the Alfa Romeo brand, the Turkish market became the world leader in its growth rate. In Turkey, Alfa Romeo sales increased 33 times and its market share increased 20 times. The compact SUV Tonale, which went on sale in our country in the last quarter of last year, had a significant impact on the brand's record growth. Symbolizing the transformation of the Alfa Romeo brand into the era of electrification, Tonale stood out with its sporty identity, connectivity solutions, and technology level and was among the top five in the C-SUV segment by attracting great attention since its launch. The sales of the new Giulia, which offers the best performance values in its class in the luxury sporty sedan market, which went on sale in Turkey in March this year, and the Stelvio, the brand's sporty SUV, tripled compared to last year.
In the 'Initial Quality Study (IQS)' Quality Evaluation Report published by JD Power, the results about Alfa Romeo drew attention.
The report highlighted the outstanding results achieved by Alfa Romeo, a clear improvement over 2022. Interviewing Alfa Romeo customers 90 days after purchase to evaluate Alfa Romeo's performance, JD Power observed whether there were any problems with 100 vehicles (PP100). As a result of the research, Alfa Romeo topped the premium brands and ranked third in the industry. In this year's assessment, it was the best performer in terms of development, up 2022 places compared to 24.