Acting with the vision of “Being One Step Ahead in the Future of Mobility”, Karsan accelerates its efforts with the aim of being among the top 5 brands in the electric market in Europe.
700 electric Karsan is on the roads in 20 countries
Saying that they sold 287 electric vehicles last year, Karsan CEO Okan Baş said, “We exported 2022 electric vehicles in 287, which we see as the year of planting seeds. In total, we made 2 times more sales compared to last year. Our electric vehicle turnover, which was 2021 million lira in 400, reached 2022 billion lira in 1.5. 700 Karsan branded electric vehicles are currently traveling in 20 countries on the roads of Europe and Canada. This is a serious figure and we are only betting on electric vehicles.” said.
We are the biggest growing brand in Europe
Karsan CEO Okan Baş continued his words as follows, “We have been the leader of the electric minibus market in Europe for 3 years with our e-JEST model. With our e-ATAK model, we have been the leader of the European electric midibus market for 2 years. As Karsan, we have made nearly 4 percent of Turkey's electric minibus and bus exports in the last 90 years. So we are one step ahead again," he said. Emphasizing that they are the most growing brand in Europe with these figures, Okan Baş said, “We achieved 2022 percent growth in 277. Karsan was the brand that grew the most in the European electric bus market, which weighs more than 8 tons. And in 2022, our market share reached 6,5 percent in the electric minibus and bus market in Europe. The figures we call a 6,5 percent market share were created by the work we focused on in only 5-6 countries. If we increase the number of countries, we will achieve a much stronger growth.”
We will focus on Italy and Spain
Expressing that Karsan has 2 main strategies, Okan Baş continued as follows:
“Our first focus is the Karsan brand. On the one hand, there is the presence of Karsan brand products in the global market. On the other hand, there is production on behalf of global brands and production that will enable certain projects to come to life with them. In the past 3 years, we have electrified our entire product family in public transportation. This is the first and only in Europe. Karsan is the first and only brand that can offer electric buses in all sizes from 6 meters to 18 meters. This is a very serious achievement.”
Karsan CEO Okan Baş said, “In fact, 2022 was the first year that we had a full presence in the market with our entire product range. It was a sowing year for us. On the one hand, we started to collect the results, but in fact, we as Karsan are a new brand in Europe. As a brand, our first target is Europe, then North America. Our goal in Europe is to be among the top 5 brands in the electric market and to reach a 10% market share. Luxembourg, Portugal, Romania and France are the markets we have started, developed and expanded for 2,5 years. We became the market leader in Luxembourg in 2022. We have the largest electric bus park in Portugal and Romania. In France, one of the largest markets in Europe, we finished 2022 in third place in the electric public transportation market. Italy, Spain and Bulgaria are the markets we have just entered. We will focus on these markets,” he said.
We want to expand our playground and make Karsan a world brand
Emphasizing that they said multiplied by 2 last year and they succeeded, Okan Baş said:
“Our target in 2023 is to double our figures in exports, growth, turnover, in every field. In the North American market, we will reflect the journey we started with Canada to the United States. One of our primary goals this year is to expand our presence in the North American market. We also want to enter a new market, we want to add new markets besides Europe and North America. Today, we signed a very important agreement for our target, which we call these new markets. Karsan enters the Japanese market with e-JEST. What excites us; the fact that this product attracts the customer. Currently, our e-JEST model is on the agenda. Everything is going step by step. After all, being successful in the Japanese market is something very valuable. In addition, our work on the UK and Indonesia continues. We want to make Karsan a global brand in the world of public transportation. We are going that way too. We see this year as a very important step in expanding our playground to the whole world.”