Rolls-Royce Motor Cars set an annual sales record in 2019 and showed unprecedented global performance in the company's 116-year history. In 2018, a total of 25 cars were delivered to customers in more than 50 countries worldwide, up 5.152% from the previous record figure.
• The highest sales figure in the brand's 5.152-year history was achieved with 116 sales annually
• After sales of 2018 units registered in 4.107, this figure represents 25% growth. Sales reflect 2018% growth since 4.107 in 25
• Significant sales growth in all regions of the world
• The market continued to rise in Turkey's Rolls-Royce shrinking sales chart showed the success of the upgrade, although the automotive market. Europe and the emerging SUV market by entering Cullinan models of Rolls-Royce in Turkey, as well as new members showed a parallel rise in the global market in Turkey market
• Black Badge continues to attract demand, especially among young customers
• Strong demand for Phantom, Wraith, Dawn and Ghost (in the last production year)
• Rapidly increasing Bespoke custom order numbers and Car Collectors confirm Rolls-Royce's status as the world's leading luxury car manufacturer
• Significant new investments in Rolls-Royce's production facility in Goodwood
Commenting on record sales results, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said, performans This performance is completely different from the previous year's sales success. As we celebrate these outstanding results, we recognize our promise to our customers to keep our brand rare and personal. We are happy and proud to achieve 2019% growth in 25. Our worldwide demand for the Cullinan SUV last year achieved this success and is expected to stabilize by 2020. The quality and integrity of our products, the belief and passion of our customers, and above all the product of the skill, dedication and determination of our outstanding team at Goodwood and Rolls-Royce Home and our exclusive global dealer network. ”
Global Sales Growth
Sales of Rolls Royce models grew in all regions throughout the year with strong customer demand. The company reported significant sales growth in each of its key global markets. North America maintained its top position (about one-third of global sales), followed by China and Europe (including the UK). Singapore, Australia, Qatar and Japan included record sales results.
Strong Demand for All Models
While Phantom remains the company's top product, Dawn and Wraith continue to dominate the relevant sectors; The demand for all three models was high throughout the year.
In its first year of sale, Cullinan even surpassed the high expectations of its successful launch. The world's leading super-luxury SUV has become the fastest-selling new Rolls-Royce model in history.
In November 2019, the brand completed the Black Badge family with the addition of the Cullinan Black Badge, as well as the Ghost, Dawn and Wraith variants, all of which are highly sought after by customers looking for a more individual and rebellious reflection of Rolls Royce.
Farewell to the Ghost - But Not for Long!
2019 brought the end of Ghost production. Throughout its 11-year life cycle - a truly remarkable record for any car - it was the best-selling Rolls-Royce in the entire history of the brand, not just the Goodwood era. Ghost's commercial success has put Rolls-Royce in a position to make major investments that will increase production and become a truly global brand as it is today.
Ghost's successor will be launched in mid-2020 after five years of development. With market availability starting from the fourth quarter, the successor raises the name Ghost and the company itself to new heights of excellence and ambition in design, engineering, material and driving dynamics.
Custom-Made: Jewel in Rolls-Royce's Crown
Global demand for Rolls-Royce Bespoke reached a new peak in 2019. Rolls-Royce's custom order department in Goodwood, West Sussex is comprised of designers, engineers and craftsmen. These highly talented men and women successfully meet customer demands for the perfect level of personalization. The undisputed global leader in the pursuit of excellence, the Bespoke Team captured the imagination of customers, enthusiasts, media and fans with some of the most spectacular Collection Cars created in 2019. Rolls-Royce IS custom-made!
Among the special ordering events of the year were the Zenith Collector's Rolls-Royce Ghost Edition. This masterpiece, limited to only 50 examples, was created to illustrate Ghost's remarkable 11-year reign.
The new accessories added to the existing, well-known Bespoke product included the extraordinary Rolls-Royce Champagne Chest.
Trust in the future
With more than 50 powers representing more than 2.000 countries, Rolls-Royce's Home workforce has been at the highest level since Rolls-Royce's Global Luxury Production Excellence Center opened in 2003.
This year, a significant amount of new investment was made in the production facility at Rolls-Royce Home in Goodwood, and the company's commitment to UK operations and its lively outlook for the coming years were reaffirmed.
At the closing Müller-Ötvös said, “There is no other company like Rolls-Royce Motor Cars: we all know how privileged it is to design, build and deliver the best car in the world for our customers. Personally, I continue to feel honorable and humbled for running this great company for the last ten years. "