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American Car Brands
A New Era in the US Automotive Market
The American automotive market is facing a historic cost crisis. With average new car prices hovering around $50.000 for the past year, this is fundamentally changing the purchasing habits of middle-class consumers. The dream of a "full-option" car is now being replaced by budget-friendly "base trim" models. Price pressure is rationalizing consumer behavior. According to Reuters data, vehicle prices... [...]
