Kordsa, a global player in the tire, construction reinforcement, composite technologies and compounding markets, attended Tire Technology Expo 2024, one of the world's leading tire technology fairs held in Hannover, Germany. At the fair, Kordsa launched its new brand REV Technologies, which strengthens its commitment to shaping the future of sustainable mobility and targets the electric vehicles market.
Kordsa, one of the subsidiaries of Sabancı Holding, which has been operating with the vision of strengthening life for more than half a century, participated in Tire Technology Expo 2024, Europe's leading tire production technology fair. At the fair, Kordsa launched its new brand REV Technologies, which is an important step in its sustainable mobility journey and developed to meet the requirements and needs of electric vehicles.
With its launch on the first day of the fair, Kordsa introduced the REV Technologies brand, which will open new doors for cooperation and innovation in the electric vehicle segment. The launch event held at Tire Technology Expo, where Kordsa participated with its expert staff, attracted great attention from the visitors.
In the conference session titled "Developments and innovations in materials and chemical technologies" held within the scope of the fair, Kordsa Global Deputy General Manager of Sales and Marketing Doğan Sevim and Kordsa Global Deputy General Manager of Technology Hüseyin Ateş took part as speakers and informed the participants about advanced material solutions for electric vehicle tires. gave information.
Doğan Sevim, Kordsa's Deputy General Manager Responsible for Global Sales and Marketing, said: “As the share of Electric Vehicles (EV) in the market increases, we also diversified our portfolio with our sustainable mobility target. "With our new EV brand, REV Technologies, we further reinforce our commitment to shaping the future of sustainable mobility."
Stating that REV Technologies emerged in line with customers' demands for the electric vehicle market, Kordsa Global Deputy General Manager of Technology Hüseyin Ateş said: “The brand summarizes our commitment to innovation by focusing on three critical value propositions: Low Rolling Resistance, Enhanced Durability and Sustainability. With REV Technologies, we don't just support the performance of electric vehicles. Same zam"We contribute to the efficiency of vehicles and the reduction of carbon footprint by directly addressing the needs for tires at this time," he said.
Kordsa Sustainability Director Nevra Aydoğan and Platform Leader Responsible for Kordsa Chemicals, Laboratories and Compounding Gökçe Uğur, who made a conference presentation in the session titled "Circular economy and sustainability - chemicals, materials and recycling" held on the last day of the fair, said "Sustainable tire reinforcement materials to strengthen the future" He made a presentation on the subject.