Celebrating the 140th anniversary of the invention of the automobile in 2026, Mercedes-Benz is launching its most comprehensive product launch program ever, introducing nearly 40 new and updated models globally over the next two years. Aiming to be the brand with the most models in the premium segment through a strategy that combines internal combustion and fully electric models, Mercedes-Benz launched the new CLA with a 1,5-liter hybrid engine and 4MATIC all-wheel-drive system in Türkiye earlier this year. Following this, it expanded its product portfolio by introducing the new fully electric GLB and GLC models to the market.
Commenting on the company's balanced product strategy Dr. Nadine Adam, Director of Sales and Marketing for Mercedes-Benz Cars“Following the launch of the all-electric GLB, we are now introducing the 1,5-liter hybrid 4MATIC version to the market. This clearly demonstrates the importance we place on both segments and our commitment to offering our customers the freedom to choose the solution that best suits their needs,” he said. Dr. Adam Furthermore, they announced that the all-electric C-Class will arrive in Türkiye in the third quarter, and the all-electric GLA in the fourth quarter. They also stated that the refreshed S-Class and Mercedes-Maybach S-Class have been on sale since July. Dr. Nadine AdamHe added that the highly anticipated Mercedes-AMG GT 4-Door Coupé and Mercedes-AMG GT SUV models are planned to be launched on the market in 2027.
Mercedes-Benz maintained its leadership in the premium automotive segment in Türkiye with 12,385 vehicle sales in the first half of 2026. The company emphasized that the premium automotive market is increasingly shaped by electrification, digitalization, and sustainability. Dr. AdamMercedes-Benz emphasized that its electrification strategy is not based on replacing existing models with electric models, but rather on offering customers more alternatives. Dr. Adam “We continue to strengthen our portfolio with both new fully electric versions and state-of-the-art internal combustion engine options for our most popular models, such as the GLC and C-Class. With the launch of our fully electric GLC and C-Class models, we offer our customers a wider range of product alternatives to suit their different needs and expectations; while also enabling them to access our existing petrol and diesel models, including the GLC 180, GLC 300 d 4MATIC, and C 200 4MATIC, under attractive conditions and at competitive prices. With this balanced approach, we achieved above-market growth in 2025. With approximately 40 new and updated models to be launched in 2026 and 2027, we will further expand our product portfolio and continue to offer the right option to our customers in every segment. We are proud to keep the legacy of the global '140 Years of Innovation' alive in the Turkish market with many new products and services that we will offer in the future.”
Say goodbye to range anxiety with the all-new electric GLC.
They also stated that with the launch they held in Türkiye, they have made the all-new electric GLC, which Mercedes-Benz users have been waiting for a long time, available for sale in Türkiye. Dr. AdamThe company stated that the new GLC, with its 800-volt system offering a fast and highly practical charging experience, stands out in its segment with a range of 638 kilometers (WLTP)*.
Both impressive and elegant: The C-Class
He also stated that the new all-electric C-Class, the sportiest and most exciting to date, will be available for sale in Türkiye in the third quarter. Dr.Nadine AdamDesigned for long distances, the car boasts a range of up to 762 kilometers (WLTP)* and can be charged in just 10 minutes to travel 325 kilometers (WLTP)*, thus redefining the future and taking the segment to a whole new level.
The new C-Class, with its coupé-like silhouette, iconic grille with 1.050 illuminated points, and striking GT-look rear design, passionately embodies the latest Mercedes-Benz design language, creating a unique form in the mid-size segment. The productive AI-powered MBUX Virtual Assistant accompanies you throughout your journey, providing answers like a knowledgeable companion. Regular wireless updates for all vehicle software within the Mercedes-Benz Operating System (MB.OS) keep the C-Class up-to-date for years to come, allowing for the addition of new features without the need for a visit to an authorized service center.
Mercedes-Benz Automotive continues to set standards by leading the automotive industry with new technologies and a wide range of products.
