Ferrari announced that while it is expanding its product range with the new electric model Luce, it will continue to offer internal combustion and hybrid engine options in the future. Company management states that this strategy is more of an expansion to meet different customer expectations rather than a technology transition.
Ferrari CEO Benedetto Vigna emphasizes that internal combustion, hybrid, and fully electric options will be offered. Stating that customers will be able to choose according to their preferences, Vigna also points out that the demand for electric vehicles plays a critical role in brand loyalty.
The strategy and driving experience of the future.
Vigna describes Ferrari's innovation approach as emotion-driven, highlighting the importance of delivering technology ahead of customer demand. Unlike other European manufacturers, the brand is not forcing a completely electric future, instead taking precautions against uncertainties by keeping three different engine options available.
The new all-electric Ferrari Luce produces 772kW of power and accelerates from 0 to 100 km/h in 2,5 seconds. While these performance figures rival those of other models in the brand's lineup, Ferrari is not drawing a definitive line on whether its fastest model of the future will be electric.
An overview of autonomous driving technologies.
While Ferrari supports diversity in engine technologies, it has a very clear stance on autonomous driving. The company does not include Level 3 and higher autonomous driving technologies, where the driver completely relinquishes control, in its roadmap.
Vigna states that Ferrari's primary goal is to provide enjoyment to the driver, arguing that a human should always be behind the wheel. While noting that development of driver assistance systems like adaptive cruise control will continue, the brand expresses that fully autonomous vehicles are incompatible with the Ferrari identity.
Unlike rivals such as Mercedes-Benz and BMW, Ferrari aims to preserve the traditional driving experience where the driver is active.
