Togg is announcing a new sales and financing campaign specifically for May 2026. Aimed at making the T10X and the next-generation T10F models more accessible to users, this campaign combines attractive financing options with charging support, a major need for electric vehicle owners.
With this new strategy, valid throughout May, Togg plans to maintain its market share and improve the user experience. In particular, the financing solutions offered in collaboration with Garanti BBVA and the bonus energy balance valid at Trugo stations are significant motivators for those who want to choose the domestically produced car.
Current Prices and Options for T10X and T10F Models
As of 2026, Togg's product range is quite competitive, encompassing both SUV and sedan models. Looking at the May 2026 price list, we see that the T10X model appeals to a wide range of users with its different equipment and range options. The entry-level T10X V1 RWD Standard Range model is priced at approximately 1.959.000 TL, while the V2 RWD Long Range version, preferred for longer journeys, is priced around 2.436.000 TL.
For those seeking AWD (four-wheel drive) performance, the T10X V2 4More model can go up to 3.318.000 TL. Meanwhile, activity continues on Togg's highly anticipated sedan model, the T10F. Combining city and long-distance performance with a stylish design, the T10F is positioned in a similar price range to the T10X depending on its equipment package. This variety gives users the chance to consider different options according to their budget and needs.
Financing Options and Trugo Charging Advantage
Togg is attracting attention in May not only with its prices but also with the financial conveniences it offers. Through a collaboration with Garanti BBVA, it is offering digital vehicle loans for both individual and commercial customers.
One of the most striking details of the campaign is the "free recharge" opportunity. The first 500 customers who purchase comprehensive and life insurance for their vehicles using a bank loan will receive a free recharge balance of 2.500 TL via the Trumore e-Wallet.
This bonus balance can be used at Trugo charging stations located throughout Türkiye. In times of rising energy costs, a 2.500 TL energy boost provides users with thousands of kilometers of free driving. On the financing side, repayment terms and interest rates are optimized according to market conditions and offered to users via the Trumore app. Customers can quickly complete their loan applications and track the approval process using the app.
Fierce Competition in the Electric Vehicle Market
Togg's moves are seen as a reflection of the intense competition in Türkiye's electric vehicle market. The domestic manufacturer is taking a strong stance against the campaigns of global giants.
For example, Tesla is running a campaign offering free Supercharger use for up to one year or 12.000 kilometers for Model Y vehicles starting in May 2026. This directly competes with Togg's 2.500 TL offer, especially for users who travel long distances.
This situation enhances Togg's market advantage for its T10X model, which has a starting price of 1.9 million TL. At a time when Skywell and other brands are trying to gain a foothold in the market with similar financing campaigns, Togg is striving to differentiate itself through both its service network and the advantage of domestic production.
