BMW has announced the official end of production for its popular roadster model, the Z4. The last vehicle, with the G29 chassis code, rolled off the production line at the Magna Steyr factory in Graz, Austria.
A company spokesperson officially confirmed that production of the model has ended. With the Z4's departure, BMW's range of convertible options has been narrowed.
Interest in the Z4 has increased recently.
Consumer demand for the Z4 saw a remarkable increase in the final months of production. Deliveries in the first quarter of 2026 reached 2,555 units, a 4,9 percent increase compared to the same period of the previous year.
The announcement that the model would be retired prompted car enthusiasts to rush to buy the vehicles one last time. Although production has stopped, the existing stock at dealerships is expected to remain on sale for some time.
The Z4 G29 generation peaked in sales in 2019, its first full year on the market, with 15,827 units sold. However, sales figures gradually declined in subsequent years, falling to 9,744 units in 2025.
In light of this data, it appears BMW is not in a hurry to launch a new Z-series model. Current information suggests that there are no plans to develop a next-generation Z4 model in the near future.
BMW's Future Convertible Model Strategy
With the Z4 and 8 Series Convertible models discontinued, the 4 Series remains BMW's only convertible option in its product range. The G23 chassis code 4 Series is expected to continue production until 2029.
Whether a new convertible model will arrive in the 2030s remains unclear. It is also a matter of curiosity what role open-top vehicles, a niche segment in the automotive world, will play in BMW's future electric vehicle transformation plans.
Reports that a two-door i4 coupe model has received production approval strengthen the possibility that the brand may introduce an electric convertible in the future. The European Union's goal of significantly reducing carbon emissions by 2035 makes the future of internal combustion engine convertibles more difficult.
Looking at BMW's Z-series history, there have been production gaps between generations. For example, the Z1 ended in 1991, followed by the Z3 in 1995; the brand may adopt a different strategy in the future.
The Toyota Supra, the Z4's sibling, is also nearing the end of production, but Toyota is known to plan to reuse the name in the future.
