Honda Türkiye's new factory, which has started operations in the Aliağa district of İzmir, is attracting attention in the sector with its annual production capacity of 100 units. Company officials, who have aimed for rapid growth since the factory's opening, evaluated the dynamics of the Turkish motorcycle market. Honda Turkey Vice President Bülent Kılıçer emphasized that a significant increase has been observed in the motorcycle market in Türkiye after the COVID-19 pandemic, and reminded that total motorcycle sales surpassed car sales in 2024. Approximately 1,350,000 motorcycles were sold. He stated that 50cc and electric models were also taken into account during this period, and based the investments on this potential.
In his forward-looking statements, he pointed to a favorable easing of old barriers to the social acceptance of motorcycle use. "The dangerous image of motorcycles" Kılıçer stated that this perception, which is described as such, makes it difficult for the sector to grow sustainably. renewed economic and social conditions He stated that this helped to reduce this obstacle, at least partially.
25-30 OUT OF EVERY 100 MOTORCYCLES SOLD IN Türkiye ARE HONDA. The official, summarizing the market position with the statement titled "...", noted that Türkiye's fleet of over 7 million vehicles represents significant potential. He also mentioned Türkiye's high proportion of young people. an average age of approximately 35-36 years He emphasized this point and continued his comparisons with Europe and Japan as follows: Japan has an average age of 54, while Europe has an even older population.In this context, he stated that the demand for motorcycles among young people is the main driving force that will ensure the stable growth of the market in the future.
KilicerStating that they have been the most preferred brand in Türkiye for 13 years and that their market share varies between 25-30%, he emphasized that their dealer network in Türkiye has been strengthened for many years. Summarizing the brand loyalty by saying, "25-30 out of every 100 motorcycles sold are Honda," he also said that they have effectively implemented the four main functions of their dealer network, including safety-focused functions.
SIGNIFICANTLY INCREASING LOCALIZATION IN THE FUTURE. Kılıçer also emphasized the added value that investments made for this purpose contribute to the country's economy. Increasing the localization rate is among the main goals. counted. "Without localization, this investment is meaningless." He shared his views, stating that flexibility, rapid adaptation to demands, and region-specific models will be the focus of these investments, allowing for progress without compromising production speed, while also ensuring quick access to customers.
