Chery is seeking a new approach to production to accelerate its European growth. Instead of building factories from scratch, they are discussing partnership models that utilize existing facilities. Executives clearly outlined this strategy at an event in Paris during the launch of the brand's Omoda and Jaecoo models. They stated that they are continuing their search for additional production capacity in Europe, emphasizing their preference for pursuing local partnerships rather than directly investing in new facilities. Locations have not yet been finalized.France is among the potential regions, indicating Chery's aim to establish a stronger presence in the European market.
Chery has experienced rapid growth since launching its European market in 2023. Data shows that sales increased approximately sixfold in the initial years, exceeding 120 units. It is also noteworthy that BYD and other Chinese brands are continuing their aggressive expansion in the European market.
The company is currently taking a significant production step in Spain: joint production with Ebro at a former Nissan factory. The target capacity at this facility, under the Lepas brand, is 200 units per year. However, this capacity is not expected to meet European demand alone. Furthermore, EU tariffs on Chinese-made electric vehicles and local production requirements are among the key factors pushing Chery to increase regional production.
The company, which had previously been in the news with plans to establish a factory in Türkiye, denied these claims, stating that it was seeking local partners instead of directly investing in a factory. Further announcements are expected in the coming months as these long-term developments are closely monitored.
