Yanmar Turkey, the wholly-owned subsidiary of the Japanese giant Yanmar, one of the world's leading companies in the agricultural sector, aims to make Türkiye a strategic production and export base for the global organization in the field of agricultural machinery with its YTAgri brand.
Yanmar Turkey, which has consolidated its agricultural equipment operations under the YTAgri brand, is bringing its domestic production power to global markets with global quality standards. As part of Yanmar Turkey's new strategy, the goal is to increase the share of exports in total operations to 50% by 2030.
Thanks to Türkiye's strategic location, skilled workforce, and strong supplier infrastructure, Yanmar Turkey, which has become a main supply center for certain models in Yanmar's global product range, is focusing on increasing capacity and expanding its product range in line with its 2026 vision.
High demand for Yanmar products.
Offered under the YTAgri brand and encompassing over 250 agricultural equipment models, the product range provides comprehensive solutions for the diverse needs of farmers, from feed mixers and plows to rotavators, seeders, and balers. These products, certified for their respective sales regions, are in high demand in global markets due to their superior performance, durability, and efficiency-focused designs.
The company currently exports tractors and agricultural equipment manufactured in Türkiye to a wide geographical area including Europe, the Middle East, North Africa, the Caucasus, and the Far East.
The share of exports will increase gradually.
Commenting on the matter, Murat Balkan Kanbir, Yanmar Turkey Agriculture Business Unit and Business Development Director, said, “In line with our goal of positioning Türkiye as a strategic production and export base for Yanmar, we are gradually increasing the share of exports in our total operations. In the medium and long term, we aim for the share of exports in our operations to approach 50 percent by 2030. This structure, which we are carrying out with our YTAgri brand, plays a critical role in ensuring sustainable and balanced growth from Türkiye to world markets. As YTAgri, we carry out more than 65 percent of agricultural equipment exports from Türkiye to Japan. By increasing our product diversity and sales volume, we aim to make a stronger contribution to both the domestic market and exports. With our vision of being a pioneering brand supporting sustainable and modern agricultural practices, we aim to be the first brand that comes to mind when it comes to quality, reliability, and efficiency in agricultural mechanization. With our exports to Far Eastern markets, especially Japan, we are increasing the global recognition of the Turkish agricultural sector. The process, which started with a symbolic export of $10, has now reached over $25 million.” "The fact that it came out stands out as one of the most concrete indicators of this success," he said.
Operations conducted under the YTAgri brand are achieving cost efficiency through localization and supply chain speed, while experiencing rapid growth, particularly in the compact tractor and high value-added agricultural machinery segments. In addition to existing markets, the company is prioritizing Eastern Europe, North Africa, and Central Asia as target markets and anticipates a stable and balanced annual growth model in export volume.
