Premium automotive brand Lexus continues its growth in the Turkish market on its 10th anniversary, with an expanding model range, a growing dealer network, and services focused on customer experience.
Premium car manufacturer Lexus has celebrated its 10th anniversary in Türkiye. Having officially entered the Turkish market in 2016 with its showroom in Istanbul, the brand has established a strong position in the premium segment with its expanding model range and growing dealer network.
Instead of focusing solely on car sales in Türkiye, Lexus has adopted a lifestyle brand approach, offering a comprehensive experience ranging from sales and after-sales services to exclusive customer privileges. Currently, the brand is present in the market with the LBX, NX, RX, and LM Hybrid models, while the new generation ES sedan model is planned to be launched in 2026.
Lexus Turkey, which has also expanded its service infrastructure in the last 10 years, opened a new showroom in Adana, following Ankara, Bursa, Istanbul, and Izmir. The Antalya dealership is also planned to open soon. Strengthening its after-sales service network with approximately 60 service points across Türkiye, the brand offers comprehensive support to its customers.
Lexus continues to enhance the premium customer experience with exclusive services such as 24/7 scheduled showroom visits, personal advisor services, and up to 10 years of warranty. The brand also showcases a lifestyle approach that goes beyond the automobile through collaborations in design, art, and sports.
Lexus, shaping its future vision with the theme "Discover," aims to transform mobility into a holistic experience encompassing products, services, and lifestyle. In this context, the brand aims to expand its understanding of premium mobility with new concept models as well as maritime and air mobility projects.
