Audi India has introduced a new product that transforms the car from a mere means of transportation into a personal living space. My Auras The company announced its platform. This multi-personalization system aims to transform driving into a fully sensory experience by creating an interior atmosphere suited to the driver's current mood. With this technology, the brand blends its "Vorsprung durch Technik" philosophy with a human-centered understanding of well-being.
Atmosphere Changed with a Single Touch
My Auras manages ambient lighting, acoustic settings, climate control, and seat functions from a single central point. Drivers can activate pre-defined “auras” such as calming, energizing, or festival mode via the multimedia interface or MyAudi Connect. When the system is activated, the seats automatically switch to massage or ventilation mode while the intelligent climate control regulates airflow.
Apple Music and Lifestyle Integration
Offering deep integration with Apple Music, My Auras automatically launches playlists appropriate to the selected mood. The most appealing aspect of the technology is its lifestyle adaptability; the system can generate scenarios based on cultural events or create automatic surprise atmospheres for special occasions like birthdays. Reducing manual intervention and allowing the driver to focus on the road, this platform will be part of the standard user experience on key iOS-compatible models such as the A4, A6, Q8, and Q8 e-tron from model year 2024 onwards.
