Day: February 17 2026

Experience a Safe Driving with the Locally Produced Armored SUV TULGA. OtonomHaber
VEHICLE TYPES

Experience a safe driving experience with the locally produced armored SUV, TULGA.

17/02/2026
BMC TULGA, a source of pride for the Turkish defense industry, has successfully completed its testing phases and has been put into service for our security forces. Although it appears to be a civilian SUV at first glance, it is a fully equipped and armored vehicle inside. With its approximately 8-ton weight, it stands out with its armor level and performance. Thanks to its exterior appearance, it provides great convenience in city life and covert operations. [...]
JAECOO 7 is the UK Market Leader for January. OtonomHaber
VEHICLE TYPES

JAECOO 7 is the UK Market Leader for January.

17/02/2026
OMODA and JAECOO, which quickly attracted attention with their innovative design language, are growing rapidly in the UK market. January was a historic milestone for the brand in the UK, with the JAECOO 7 becoming the best-selling model in the market in January with a total of 4,059 units sold. With this performance, the JAECOO 7... [...]
Nissan Gravite: A New Family-Friendly MPV on the Road in India - OtonomHaber
VEHICLE TYPES

Nissan Gravite: A New Family-Friendly MPV on the Road in India

17/02/2026
Nissan is preparing to introduce its new Gravite model on February 17th, making a strategic move to strengthen its presence in the Indian market. Sharing the same CMF-A+ platform as the Renault Triber, the vehicle stands out with Nissan's distinctive "V-Motion" grille and modern C-shaped LED headlights. It boasts a functional interior and equipment, and its length of under four meters provides tax advantages. [...]
Volkswagen's Radical Transformation: 20% Savings by 2028 - OtonomHaber
German Car Brands

Volkswagen's Radical Transformation: 20% Savings by 2028

17/02/2026
Volkswagen is undergoing a comprehensive strategic overhaul to maintain its position in the global automotive market, aiming to reduce costs by 20 percent across all its brands by the end of 2028. According to German media reports, this massive plan was presented to senior executives in Berlin by CEO Oliver Blume and CFO Arno Antlitz. Multifaceted Competition and Pressure... [...]
Is the Era of 'Cheap Cars' Coming to an End in America? 2026 Trends - OtonomHaber
VEHICLE TYPES

Is the Era of 'Cheap Cars' Ending in America? 2026 Trends

17/02/2026
The new car market in America is becoming increasingly expensive. Average prices are breaking records, while the affordable segment is rapidly shrinking. By 2026, the "budget-friendly" threshold has risen to $23.000. Only a few models are currently holding out below this level. In the sedan and crossover segment, the Kia K4 LX, with a starting price of $22.290, is among the most accessible options. [...]
Geely's Spanish Launch: EX5 and Starray Take the Stage - OtonomHaber
VEHICLE TYPES

Geely's Spanish Launch: EX5 and Starray Take the Stage

17/02/2026
A new player is preparing to enter the Spanish automotive market. Chinese giant Geely will enter the market with a clear strategy and two different models. Competing with BYD and Volkswagen in its home country, the company plans to secure a strong position in the family SUV segment in Europe by leveraging the experience of its Volvo, Polestar, and Lotus brands. Dual Strategy: Electric and Hybrid Brands [...]
The Hidden Stories Behind Car Names - OtonomHaber
VEHICLE TYPES

The Hidden Stories Behind Car Names

17/02/2026
Geographical features and cities around the world inspire car names. These names evoke the romance of travel, the beauty of nature, and the history of diverse regions. However, some models have lesser-known connections to specific corners of the world in their name origins. Here is a list of such vehicles. Europe's Speed ​​and Elegance: The Italian automotive industry... [...]
Ford's 2027 Vision: Strategic Partnerships with Chinese Giants and a New EV Platform - OtonomHaber
American Car Brands

Ford's 2027 Vision: Strategic Partnerships with Chinese Giants and a New EV Platform

17/02/2026
Ford is at the center of a debate that could shift the balance in the global automotive market. CEO Jim Farley's meetings with the Trump administration are being described as a "watershed" in the US automotive industry. The Joint Venture Model: The Renaissance of the 1990s. Farley proposes bringing to the US the strategy that China used with Western brands in the 90s. In this model, Chinese manufacturers would only be able to enter the US market through a local approach. [...]
A New Era in the US Automotive Market - OtonomHaber
American Car Brands

A New Era in the US Automotive Market

17/02/2026
The American automotive market is facing a historic cost crisis. With average new car prices hovering around $50.000 for the past year, this is fundamentally changing the purchasing habits of middle-class consumers. The dream of a "full-option" car is now being replaced by budget-friendly "base trim" models. Price pressure is rationalizing consumer behavior. According to Reuters data, vehicle prices... [...]
Hybrid Revolution in Barcelona: EBRO S700 HEV Rolls Off the Production Line - OtonomHaber
VEHICLE TYPES

Hybrid Revolution in Barcelona: EBRO S700 HEV Rolls Off the Production Line

17/02/2026
EBRO, a long-established name in the Spanish automotive world, started 2026 with strategic news from its Zona Franca plant in Barcelona. Production of the S700 HEV (hybrid version), one of the brand's flagship models, has officially begun. This move, following its sales success in 2025, symbolizes the brand's goal to increase its competitiveness in the European market. The 224 horsepower hybrid version... [...]