Anadolu Isuzu won awards in the Sustainability category with its “Transforming Towards Tomorrow: Sustainability Business Model” project and in the Digital Customer Experience category with its “Transforming Inner Strength into Workforce” project at the CX Awards, Türkiye's first customer experience awards. Anadolu Isuzu continued its success by winning this award in the Digital Customer Experience category for the second consecutive time.
Anadolu Isuzu, Türkiye's commercial vehicle brand, received two awards at the CX Awards TURKEY®. Anadolu Isuzu won the "Big Idea" award in the Sustainability category and the "Productive Project" award in the Digital Customer Experience category. The awards were presented to the winning brands at an awards ceremony held on January 14th, in an event organized for the 9th time this year by Nice Medya.
A business model that makes sustainability a shared goal.
Anadolu Isuzu's "Transforming Towards Tomorrow" Sustainability Business Model, which was awarded the "Big Idea" prize at the CX Awards, was implemented with the goal of transforming sustainability into a governance-based and measurable way of doing business adopted throughout the organization. "Transforming Towards Tomorrow" was designed as a holistic business model that makes sustainability a shared goal and responsibility across the entire organization. As the first business model of its kind implemented in the commercial vehicle sector, the project stands out for aligning numerous work areas in production processes towards common goals, efficiency, and measurable outputs, strengthening inter-unit collaboration, and directly contributing to Anadolu Isuzu's long-term future strategy.
The goal was to make a difference in customer experience.
The “Transforming Inner Strength into Workforce” project, which was awarded the “Productive Project” prize, was implemented with the aim of developing innovative perspectives beyond traditional approaches and creating a sustainable difference in customer experience. Existing customer data in Anadolu Isuzu's CRM system was analyzed in depth to create a structure that strengthens customer loyalty and enhances the data-driven decision-making capabilities of internal teams. Within the scope of the project, the strategic value of CRM within the organization was redefined with insights and analytical tools specifically developed for sales, marketing, and after-sales teams. Through personalized content, the power of data was integrated into operational processes, resulting in more effective, consistent, and measurable customer interactions.
Projects that produce measurable results and offer innovative approaches are rewarded.
CX Awards Turkey®, Türkiye's first customer experience award, has been recognizing projects and applications that make a difference in the field of customer experience (CX) for 9 years. The organization aims to reward projects that place customer experience at the center of business strategy, produce measurable results, and offer innovative approaches, through an independent jury evaluation. Open to brands from different sectors, the CX Awards aims to inspire the industry by making successful practices visible. Within the program, brands are evaluated in 5 categories: Digital Customer Experience, Minimum Technology – Maximum Customer Experience, B2B Customer Experience, Employee Experience, and Sustainability.
