Stellantis European Design Director Gilles VidalThe group has outlined a clear strategy for its future: sharpen the visual identity distinctions between brands. With competition increasing, Vidal emphasizes the need to eliminate design overlaps and strengthen each brand's unique qualities and appeal. The message is simple: blurred lines there is no more room.
Playing Bolder with EVs and Odds
The updated strategy asks design teams to focus on several key areas:
Differentiating EVs: Treating electric vehicle (EV) models separately from internal combustion engine (ICE) vehicles. This separation encourages fresher and newer packaging solutions, thus improving the overall quality of the model families. clone effect reduces.
Breaking the SUV Monotony: To break the monotony imposed by the SUV dominance in the market and to play more boldly with proportions.
Revitalizing Diversity: Rekindling interest in other body types, including MPVs, pioneered by Citroën.
According to Vidal, every model, regardless of its positioning (functional, expressive, or premium), should express its own unique character. This direction is considered a timely step toward reviving product line diversity and sharpening the role of each model name in a market saturated with SUVs. This new creative strategy aims to strengthen Stellantis's position by increasing the awareness of its brands in Europe.
