Chery is testing its users' limits with the "Tai Chi Road" Safety Crash Challenge and All-Terrain Test Drive as part of its 2025 Brand User Summit. The event will run until October 22nd in Wuhu, China.
Chery, China's automotive export leader, is presenting its users with two challenging challenges at its 2025 Brand User Summit. Company officials stated, "The two events, the 'Tai Chi Road' Safety Crash Challenge and the All-Terrain Test Drive Challenge, are designed to push the boundaries of engineering, intelligence, and user experience."
In the first event, the "Tai Chi Road" Safety Crash Challenge, Chery's flagship SUV, the TIGGO 9, will undergo one of the industry's most demanding tests: a 15-degree, small-overlap, dual-vehicle collision at the Global Headquarters Crash Test Center. The statement reads, "Embodied by our 'Safety for the Family' philosophy, this event marks the latest milestone in Chery's safety innovation. With its 85% high-strength steel lattice body structure, the TIGGO 9 intelligently directs collision forces, protecting the cabin and occupants."
The second event, the All-Terrain Test Drive Challenge, will be themed "All-Terrain Conquest, Human-AI Co-Creation." Chery's statement reads, "Participants will face a variety of challenges, from the 'Black Box Parking Challenge' powered by 540° + APA technology to the 'Wild Edge Test' with the HIMLA pickup truck on user-designed custom terrain."
The Chery 2025 Brand User Summit will continue until October 22 in Wuhu, China, and will present brand, product, and ecosystem experiences to participants with the theme of “Creating the New Movement Together.”
At the event, Chery's smart ecosystem brand, iCAUR, will present an immersive experience focused on the "Future of Smart Living." Company officials stated, "With a product range spanning vehicles, smart mobility, and renewable solutions, iCAUR symbolizes Chery's goal of creating a multi-dimensional, human-centric ecosystem where innovation meets emotion."
