At the 2025 IAA Mobility Show, Hyundai unveiled Concept THREE, its first compact electric vehicle concept developed under the IONIQ brand. This event marked a significant step in the brand's demonstration of its ambitious electric vehicle strategy in the global market. The show also showcased Hyundai's electric vehicle lineup, highlighting its contribution to Europe's clean energy transition.
Hyundai Concept THREEWith this show, Hyundai is highlighting the next stage in the brand's electrification journey. The compact electric vehicle concept demonstrates its focus on smaller, more efficient segments, in addition to its current mid- and large-size electric vehicles. Urbanization, sustainability requirements, and space-efficient demands, particularly in Europe, have increased the importance of compact electric transmissions. With Concept THREE, Hyundai aims to make electric mobility accessible to everyone.
Hyundai Concept THREE Dimensions
Hyundai Concept THREE, length 4.287 mm, width 1.940 mm and height 1.428 mm This concept, which will shed light on the design of future electric vehicles, 2.722 mm wheelbase. The brand's aim to offer an accessible and emotional experience is clearly evident in its design.
Design Features
Hyundai's new design language Art of Steel, combines the strength and flexibility of steel with an artistic approach. This design approach reveals the natural malleability of steel, creating a visual perception with fluid volumes.
Aero Hatch and Parametric Pixel From a standpoint, the vehicle's aerodynamic structure, with its Aero Hatch profile, ensures efficiency in urban driving. Soft body lines and converging lines add aesthetic elegance to the vehicle's design. Regarding the lights, parametric pixel lighting is featured at both the front and rear, adding visual depth and rhythm.
Interior and User Experience
Hyundai, in the vehicle “Bring Your Own Lifestyle (BYOL)” It aims to offer personalized travel experiences to its users with a modular philosophy called "Users will be able to customize the vehicle according to their own needs. In addition, the vehicle Mr. Pix This character will interact with users and add a fun story to the vehicle.
Hyundai's European Targets
Hyundai is placing the European market at the center of its global electrification strategy by focusing on electric vehicle demand. The fact that 80% of Hyundai models sold in Europe are produced here underscores the brand's deep integration in the region and its ability to develop local solutions.
2027 Electrification Targets
Hyundai plans to launch an electric version of every model in Europe by 2027. It will also launch on a global scale by 2030. 21 different electric vehicle models This strategy demonstrates Hyundai's aim to bring its vision of environmentally friendly and sustainable mobility to a wider audience.
Hydrogen and Sustainable Production
Hyundai will continue to develop hydrogen fuel cell technology for future mobility solutions. It also aims to increase the use of recycled and sustainable materials in its production processes and convert its European production facilities to renewable energy. This vision, demonstrated with Concept THREE, demonstrates the brand's commitment to electrification and sustainability.
Production Plans in Türkiye
Hyundai has finalized this concept model and announced plans to produce it in Türkiye in August 2026. With the production of this model, which will be positioned between the Hyundai Inster and Kona, production of the Hyundai i10, manufactured in İzmit, is expected to end. Furthermore, along with the Hyundai i20 and Bayon models, a total of 2026 vehicles will be produced in Türkiye in XNUMX. three models It is stated that it will produce.
