Chery, China's leading automotive exporter, continues to support its customers with innovative applications and services. As part of this initiative, the brand has launched the global Family Care (Chery FAMILY CARE) brand, ensuring every Chery customer receives a caring, reliable, and effective after-sales experience.
To further enhance service quality and strengthen its brand image, Chinese automotive giant Chery continues to differentiate itself with its "Chery Family Protection" services. This global service reflects Chery's commitment to providing a more intimate and personalized ownership experience to its more than 4 million customers globally.
This service, available at all authorized service centers in Türkiye, is available to all Chery users. Chery Family Protection embodies Chery's core values of "Family and Friendship" through diverse service solutions and comprehensive applications, ensuring these principles are reflected in every customer interaction. This service aims to provide every Chery user with a caring, reliable, and effective after-sales experience. Chery Family Protection focuses on three key priorities: building the brand, ensuring security, and implementing the service.
From a brand-building perspective, the mid-year maintenance initiative helps customers better understand Chery's "family-style companionship" approach, thereby continuously enhancing the brand's overall value. This exclusive service, offered to Chery owners, includes 19 professional checks, including critical checks of the brake system, tires, coolant, and air conditioning filters, to ensure a safer and more enjoyable driving experience. All checks are performed by certified technicians as part of the "vehicle health check."
Chery Family Care actively invites customers worldwide to experience Chery's premium services, supporting users' driving experience. These efforts not only strengthen the bond between the brand and its users, but also allow more people to feel the sincerity and dedication behind "Chery Family Care."
Chery, which not only provides exclusive services but also remains committed to safety, recently made history as the first Chinese automaker to launch the Global Extreme Safety Challenge by conducting comprehensive vehicle testing in six challenging environments, including extreme cold, extreme heat, extreme drought, extreme humidity, high-speed conditions, and rugged terrain.
This pursuit of high-level security aligns with Chery's comprehensive protection service philosophy of "Chery Family Care" and reflects Chery's commitment to prioritizing customer safety. These user-focused services not only demonstrate Chery's commitment to excellent service, but also significantly strengthen the emotional bond between the brand and Turkish customers, instilling a sense of family.
Chery knows no boundaries in service and continues to listen to user feedback, continuing to be a reliable “safety guardian” and “life companion” for families as a reflection of its philosophy.
