BYD Türkiye: The Future of Electric Vehicles
The transformation in the automotive sector in recent years has accelerated with the rise of electric vehicles. In this context, BYD TürkiyeThe Chinese automotive giant draws attention with its impressive growth in the Turkish market. Ismail Ergun, BYD Türkiye General Manager emphasized that they are the fastest growing automobile brand in the Turkish market, having sold 2025 vehicles in the first four months of 13,608.
Turkey's Strategic Importance
BYD states that Türkiye has become a strategic market for it. With increasing interest across Europe, the growth rate in Türkiye is well above the European average. The Turkish consumer's ability to quickly adapt to new technologies plays an important role in this success.
Growing Interest in Electric Vehicles
In the automotive market, sales figures of 381,636 units were reached in the first four months of the year. It is observed that interest in electric vehicles supports this growth. While the market share of electric vehicles was 10% last year, this rate exceeded 15% as of April this year. The total market share of 'new energy vehicles', including rechargeable hybrid vehicles, has reached 23%.
BYD's Market Share and Leadership
BYD reinforces its market leadership by offering plug-in hybrid vehicles at more affordable prices. More than 50% of plug-in hybrid vehicles sold in Türkiye belong to the BYD brand. This increases BYD's influence in the market and provides a competitive advantage.
2025 Targets and Sales Performance
With 13,608 vehicle sales in the first four months of the year, BYD reached a 5,397% market share with 6.3 vehicles in April alone. This rate represents the highest level since the brand entered Türkiye. With this performance, BYD rose to 7th place in the passenger car market. Their annual target is set at 50,000 units sold. The current course is parallel to this target. All of the vehicles that arrived are being sold and if there are no disruptions in logistics planning, they plan to close the year with this sale.
New Models and Expanding Dealer Network
BYD, electric SUV model SEALION 7 and the electric B-SUV model ACT 2It plans to offer BYD for sale in Türkiye by the end of the year. The dealer network is expanding rapidly and has now reached 29 dealers in 37 cities. This will further strengthen BYD's presence in the Turkish market.
The Inevitability of the Electric Vehicle Transformation
Emphasizing that the transition to electric vehicles is now an irreversible process, İsmail Ergun states that the future is in electric vehicles. BYD is determined to continue its mission of being Türkiye's pioneer in this transformation. The environmentally friendly and economic advantages provided by electric vehicles are effective in consumers' turning to this new technology.
In Conclusion, the Future of BYD
BYD’s rise in Türkiye demonstrates the potential of the electric vehicle market. The adoption of electric vehicles is parallel to the increasing environmental awareness of consumers. BYD continues to lead in this process and continues to offer innovative solutions. The future looks bright for BYD and Türkiye.
