Nissan's US Investment: New Move for Rogue Model Production
Following US President Donald Trump’s statements on tariffs, Japanese automotive giant Nissan has made a significant investment decision for the production of its flagship Rogue model. According to information obtained by Nikkei, Nissan Motor plans to shift some of the production processes of the Rogue vehicle in Japan to the US in the summer, in order to minimize the effects of the new tariffs imposed by the Trump administration.
This strategic change sees some of the Nissan Rogue’s production processes being moved from the Fukuoka prefecture factory. According to the news in Ekonomim, this move is the first production transfer from Japan since the customs tariffs were announced.
1 Million Vehicle Sales in the USA
Nissan sold about 920 vehicles in the U.S. last year. About 150 of those sales were exports from Japan. The main plant in Fukuoka has an annual production capacity of 500 vehicles, of which about 120 are Nissan Rogues. Nissan, struggling with poor market performance, had planned to cut shifts in half at some of its U.S. production lines. However, it has canceled those plans due to trade tariffs and decided to increase production.
25% Taxes Increase Costs
The Trump administration’s policies include imposing a 25% tariff on cars from Japan and other countries, which would significantly increase the cost of exporting vehicles made in Fukuoka. Other Japanese automakers are expected to take similar steps.
