Otokar Became Turkey's Most Preferred Bus Brand
Otokar, a subsidiary of Koç Group, stood out as the most preferred bus brand in Turkey in 2024. It was noted that one out of every three buses sold by 2024 will belong to the Otokar brand, and the company achieved this success for the 16th time in a row, maintaining its market leadership. Otokar, which also maintains its success in export markets, has earned the title of Europe's fourth largest bus manufacturer.
Otokar, Turkey's leading automotive manufacturer, continues to be the primary choice of its users in the commercial vehicle segment. Offering eco-friendly, alternative fuel and autonomous vehicle options with bus models ranging from 6 meters to 21 meters, Otokar is the company with the widest range of buses in Turkey.
Otokar Commercial Vehicles Leader Kerem Erman“The market leadership we have maintained for 16 years is a great source of pride for us. With our wide product range and the solutions we provide, we manage to reach more users every year. We would like to thank our employees, business partners, stakeholders and all our customers who have trusted us and preferred Otokar products during this process.” he said.
Goal: Leading the Transformation of Public Transportation
Stating that Otokar continues its success in the domestic market in target markets in Europe, Kerem Erman“While strengthening our leadership in Turkey, we are not slowing down in exports in order to increase the added value we offer to our country. Following our subsidiaries in France, Romania and Italy, we have further strengthened our presence in Europe by opening our Germany branch. In 2024, we increased our European bus sales by 20 percent compared to the previous year and delivered over 1000 buses in Europe, primarily in Italy, Spain and France.” he explained.
Emphasizing that Otokar Sultan is by far the best-selling vehicle in the market, ErmanHe gave the good news, “In 2025, we will introduce the new generation Sultan vehicle with electronic infrastructure and GSR to the market.” Stating that Otokar focuses not only on the present but also on the future Erman“Our goal in public transportation is to lead the transformation of public transportation both in our country and in Europe,” he said.
Sustainable Transportation Technologies and Electric Vehicles
Focusing on sustainable transportation technologies, Otokar continued its work on developing electric and autonomous vehicles in 2024. The company added the new version of the electric city bus e-Kent to its product range and made the first introduction of the vehicle in Belgium. Otokar, which plays an active role in the transformation in Europe with electric vehicles, made important electric bus deliveries, especially in Italy, in 2024.
Otokar, Europe's Fourth Largest Manufacturer
Otokar, which has been a pioneer in Turkey since its establishment, once again demonstrated its production power in 2024. Ranking fourth among European bus manufacturing companies with its production units, Otokar rolled off the production line of the 2024th Sultan bus and the 30.000th Atlas truck at its Sakarya production facilities in 5.000. Otokar Sultan, Turkey's best-selling small bus brand for many years, continued to be indispensable for tourism and service transportation in 2024 with the comfort and superior features it offers.
Growth Target in Light Truck Segment
Having gained a strong position in the light truck segment with Atlas, Otokar also accelerated the production of 2024 and 11-ton Atlas trucks in 15. Having achieved the title of the best-selling brand in the light truck segment last year, Otokar also added the electric light truck e-Atlas, which offers zero emissions, silent driving, comfort and safety, to its product range. With this vehicle, Otokar achieved a significant success by realizing the first electric light truck sale in Turkey.
Entering the Pick-Up Segment with Foton Tunland
At the end of 2024, Otokar introduced the pick-ups of the Foton brand, with which it has been a business partner for over 10 years, to the domestic market, and was met with great interest and appreciation. Foton Tunland G7 4×4 pick-ups have won the appreciation of users by combining superior off-road and road capability with unmatched comfort.
Source: (BYZHA) Beyaz News Agency
