Infiniti's 2024 Strategy: New SUV Models and Market Shifts
The year 2024 heralded significant changes and innovations for Infiniti. The 10.2% sales decline in the American market led the brand to make strategic decisions. Especially QX50 ve QX55 Low sales figures for its models led to the discontinuation of these vehicles, which shows how sensitive Infiniti is to market dynamics.
QX50 and QX55 Discontinued
Infiniti to launch as of December 2024 QX50 ve QX55 The brand, which sold only 2023 QX10,722s in 50, plans to return to the market with new SUVs to replace these models.
New SUV Models: QX60 and QX65
Infiniti is preparing to introduce two new SUV models to replace the QX50 and QX55. The features of these models are designed to appeal to the brand's target audience:
- QX60: Designed as a three-row SUV, the QX60 offers family-oriented use. Its spacious interior and comfortable seats make it an ideal choice for long journeys.
- QX65: The QX65, a coupe-style two-row SUV, combines elegance and sportiness. Drawing attention with its dynamic design, this model aims to increase driving pleasure.
Both models are expected to be launched in 2026. Infiniti plans to increase its market share with these new SUVs.
Narrowing the Model Range
Infiniti will produce other sedan and coupe models in 2023. Q50 ve Q60It has also reduced its model range by discontinuing the . The brand currently has only four models:
- QX50
- QX55
- QX60
- QX80
This shows that Infiniti aims to better respond to the needs of the market by focusing more.
QX80 Sales Targets
Infiniti flagship model QX80The QX2024 is designed to establish a strong position in the luxury SUV segment, and these goals reflect Infiniti’s long-term strategies.
Infiniti's Future Vision
Infiniti draws attention not only with its current models, but also with its innovative designs and technological developments. The brand, which plans to increase its investments in electric and hybrid vehicles in the coming years, exhibits a sustainability-focused approach. In addition to these changes, Infiniti continues to work on digitalization and connected vehicle technologies to maximize the user experience.
In Conclusion
Infiniti seems determined to focus on new models by keeping up with market dynamics as of 2024. The discontinuation of the QX50 and QX55 will allow the brand to adopt a more efficient and targeted approach. Together with the new SUV models QX60 and QX65, Infiniti is expected to increase its competitiveness in the market and better respond to user expectations.
