Toyota Announces 2024 Global Sales Figures

Toyota has been the most preferred manufacturer for five consecutive years, reaching sales of over 10 million units this year.

Toyota sold over 2024 million 10 thousand units in the January-December period of 821. Thus, it proved its success once again with its multi-mobility solutions consisting of full hybrid, plug-in hybrid, fully electric and hydrogen fuel cell vehicles. Toyota stands out not only with its sales figures but also with its rising brand value. According to the Brand Finance Global 500 2025 report, it won the title of 'The World's Most Valuable Automotive Brand'.

As a mobility company that offers the most suitable solutions for every country and region, Toyota increased its global full hybrid sales by over 2024 percent in 21, reaching 4 million 142 thousand units.

Toyota, which achieved record full hybrid sales in Europe, achieved an 2024 percent increase in sales of 8 thousand units in 775. Toyota's most preferred models in Europe stood out as the Yaris Cross Hybrid and the Toyota C-HR Hybrid.

In addition, Toyota increased its plug-in hybrid sales by 153 percent to 21 units, and its fully electric sales by 140 percent to 34 units. Toyota, which continues to develop hydrogen fuel cell vehicles, which are seen as the technology of the future in the automotive sector, sold 779 units. With these sales figures, Toyota's low and zero-emission vehicle sales increased by 23.4 percent to exceed 4.5 million units.

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