Doğan Trend Automotive made a strong entry into the Turkish market with its 100% electric MAXUS brand. Represented by Doğan Trend Otomotiv in Turkey and dating back to 1896, British origin MAXUS was taken over by the Chinese automotive giant SAIC in 2009. With the 2 billion dollar technology and innovation investment, the brand continued to grow stronger in terms of security and technology, while its product range continued to expand and its sales numbers continued to increase. Reaching a sales figure of over 1 million as of today, MAXUS exports approximately 250 thousand vehicles produced every year, primarily to European markets.
Doğan Trend Automotive CEO Kağan Dağtekin said, “As Doğan Trend, we always follow our customers' expectations and mainstream trends. As the need for urban logistics increased, the expectations of our customers began to change rapidly. We have seen that electric vehicles, which are much more economical in heavy traffic and the probability of failure becomes almost 0, opens a great window of opportunity. On this occasion, we set out to offer the abundance of electricity to our commercial customers.”
Doğan Trend brought the “Blessings of Electricity” to SMEs and fleets
Saying that as Doğan Trend, they are one of the distributors with the highest experience in electric cars in Turkey, Doğan Trend Automotive Deputy General Manager Tibet Soysal said, “Just as we do in the automobile market, we are breaking new ground in electric commercial vehicles. With the MAXUS e-Deliver 3, we are bringing innovation to the sector in this field by offering the first electric commercial vehicle of its segment to the market.”
Tibet Soysal stated that MAXUS was a pioneer in this field by entering the market with its electric commercial vehicles in 2014 and continued as follows:
“In 2022, the share of light commercial vehicles in Turkey was 190 percent with 623 thousand 24,3 units of sales. There has been a significant growth momentum in the market since 2019. With MAXUS, we set out to be a pioneer in the Turkish electric commercial vehicle market. MAXUS e-Deliver 3 will be an environmentally friendly and low operating cost option for SMEs, fleets and e-commerce companies, the engine of the Turkish economy. There is a serious growth in the e-commerce market in Turkey and Turkey is the leader in Europe with a 64 percent online shopping rate. We have identified the need in the market with our long-standing negotiations with logistics, large fleets and e-commerce companies, and now we offer a solution. There is also a trend towards small vehicles with a loading volume of less than 1 tonne in this market. Daily usage per vehicle is between 50-150 kilometers. This highlights electric commercial vehicles as the most efficient solution for door-to-door deliveries.”
Doğan Trend Automotive Deputy General Manager Tibet Soysal said, “MAXUS continues its activities in 73 countries of the world and 20 in Europe.” he said. Emphasizing that e-Deliver 989, which was offered for sale at 3 thousand TL, has been selected as the “Best Electric Van” on many different platforms to date, Tibet Soysal said, “As an economical and environmentally friendly option, it contributes significantly to the sustainability goals of SMEs, fleets and e-commerce companies. will provide,” he said. E-Deliver 5, which is 3 times more economical than its diesel-powered competitors, even in terms of fuel/energy costs, offers cost savings of over 8 thousand liras in 5 years with its advantages such as MTV, 5-year battery and 390-year vehicle warranty, maintenance/repair.”
20 service points to be opened for MAXUS There will be 20 service points under the guarantee of Doğan Trend
Stating that they will meet with users at 20 service points with the Maxus brand in the first place, Tibet Soysal said, “We foresee a minimum of 3 sales in the remaining 2023 months of 6 with e-Deliver 500 in Turkey. In 2024, we aim to increase our sales exponentially with the addition of new models to our product family. There is already a great demand for MAXUS e-Deliver 3 from global fleets, important logistics companies and e-commerce companies.”
e-Deliver 3 offers a range of up to 371 km in the city with a single charge
MAXUS e-Deliver 3 heralds the beginning of a new era in the Turkish market with its fully electric architecture. The new model, which draws attention with its economical, environmental, technological, comfortable and silent structure, helps to extend the range while increasing the efficiency while 2 different driving modes and 3-stage KERS adjustments within the scope of its rich equipment. Producing 90 kW (122 PS) of power and 255 Nm of torque, the electric motor is supported by a 50.23 kWh battery. Advanced battery technology resistant to extreme weather conditions brings advantages such as intense energy, high power, weight saving, long-term use, and safety. MAXUS e-Deliver 238, which can offer a mixed range of 3 km according to WLTP norms, offers a range of 371 km in the city. The average energy consumption value of the vehicle is 23.63 kWh/100 km. The battery capacity of the model with 6.6 kWh internal AC charging capacity can be reached from 45 percent to 5 percent in 80 minutes at DC charging stations. The maximum speed of the vehicle is electronically limited to 120 km/h.
Increasing driving comfort with its light and aerodynamic structure, e-Deliver 3's 100 percent electric architecture and materials used have increased vehicle durability, load carrying capacity, driving comfort, performance and safety. A high road control is provided in the wide and high driver and front passenger compartment. Large glass surfaces are supported by large and electric side mirrors, contributing to agile maneuverability. Thanks to the plastic protections surrounding all the lower parts of the body, minor damages in city life such as pavements or barriers are prevented. Plastic guards wrap the fenders all around, helping to keep the vehicle clean longer, as well as reducing operating costs by preventing possible paint damage.
2 euro pallet loading area
MAXUS e-Deliver 3, which will fill an important gap in the light commercial vehicle segment, takes its place among medium-sized light commercial vehicles with its 4 thousand 555 mm length, 1780 mm width and 1895 height structure. With a wheelbase of 2910 mm, it can provide ample interior space and loading volume. With its asymmetrical doors opening to both sides at the back, it offers a practical structure in loading and unloading operations in narrow spaces. 2180 Euro pallets can be placed in the 4.8 mm long 3 m2 loading area. Thanks to the floor width suitable for the placement of Euro pallets, it is also possible to load by forklift. With an curb weight of 1695 kg, MAXUS e-Deliver 3 has a carrying capacity of 905 kg. With the sliding side door on the right, loading and unloading operations can be carried out easily.