Audi has completely redesigned its existing building in Autostadt Wolfsburg and turned it into a permanent exhibition space: the Audi House of Progress…
In this new exhibition space, visitors can see everything related to Audi's four brand values: digitalisation, design, performance and sustainability.
Applying many different methods in communicating with its customers and automobile enthusiasts, Audi has added a new one to its efforts to touch their emotions: Audi House of Progress…
In addition to the permanent installation in Wolfsburg, Audi House of Progress, which started to serve in Vienna, Seoul and Milan in 2022, will be put into service in Riyadh, the capital of Saudi Arabia, in the coming days.
The road to Wolfsburg: Audi House of Progress
As part of the changes made to Audi's existing building in Autostadt, a remodeling was carried out, especially in the interior. Besides the renewal of interior technology, the main focus was on the exhibition concept. In order to increase transparency, create new exhibition spaces and provide new perspectives, the rotunda with the central staircase of the building was opened.
Inspired by the need for a change for new exhibitions in line with the sustainability goal, Audi House of Progress states that Audi's sustainable goals are not only for products, production and supply chain, but also for the same. zamreveals that it also applies to the touchpoints of customers and car enthusiasts at the same time. In the new concept, exhibits and new subjects such as digital contents, vehicles, furniture become suitable for integrating quickly and easily.
At the entrance of the Audi House of Progress, visitors are greeted by the Vision Statement, which offers a glimpse into the company's future visions. On both sides of the painting, moving walkways with brand-related information lead to the exhibition areas on two floors of the building.
Highlights of the exhibition
In the first of the exhibition areas, works on digitalization and design are exhibited; Such as the A6 e-tron concept and the Audi A8 60 TFSI e plug-in hybrid… Digital OLED headlights, in which various dynamic lighting scenarios are explained in an entertaining way, are also included in this section. Also on display are recycled materials such as Econyl, a clay model of the Audi e-tron GT quattro, and 3D-printed vases in current color options.
In the second part, the Digital Matrix LED headlights of the Audi A6 e-tron concept have been transformed into projectors and playfully demonstrate the potential of Audi Lighting Technologies. At the center of the building is the “Progress Block” in an open rotunda that connects both exhibition floors with the ground floor. In the blog, the actual content of the Audi brand, which is updated daily, highlights and brand focal points. zaminstant content. Thanks to the social media installation, at the end of the tour, anyone interested can sit in the back seat of a concept car from the Sphere family.
The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segments. Audi, Bentley, Lamborghini and Ducati brands produce in 13 facilities in 22 countries. Audi and its partners operate in more than 100 markets worldwide.
Delivering 2022 million Audi, 1,61 Bentley, 15.174 Lamborghini and 9.233 Ducati models to its customers in 61.562, the Audi Group achieved a total revenue of 2022 billion Euros and an operating profit of 61,8 billion Euros in the 7,6 fiscal year. As of 2022, the Audi Group employs more than 54 people worldwide, of which more than 87 thousand are Audi AG in Germany. With its impressive brands, new models, innovative mobility solutions and highly differentiated services, the group is systematically moving towards becoming a sustainable, individual, premium mobility provider.