DS Automobiles quadrupled its sales in the first quarter of the year compared to the same period of 2022. DS Automobiles continues to reflect its rising sales graphic to its sales figures. Gaining great momentum in March, DS Automobiles quadrupled its sales in the first quarter of the year compared to the same period of 2022, reaching a total of 717 sales.
Increasing its share in the premium segment by 257 percent with increasing sales figures, DS Automobiles increased its market share in this segment from 1,6 percent to 4,1 percent. The premium SUV model, the new DS 7, which played an active role in the brand's achievement of these results, enabled it to increase its sales figure from 7 units as DS 134 Crossback in the first quarter of last year to 2023 units in the same period of 400 with an increase of over 546 percent. With these results, the share of the new DS 7 in its segment increased from 4,7 percent to 15,6 percent.
“There is a lot of interest in the new DS 7”
DS Turkey General Manager Selim Eskinazi said that they made a total of 179 sales in the first quarter of last year; “The new DS 2022, which we introduced at the end of 7, continues to make a significant contribution to our sales. We've already reached around 7 percent of the DS 55 Crossback sold last year in the first quarter. In the first quarter of 2023, we sold 546 new DS 7 units. While the total passenger car market reached 175 thousand 421 units in the first quarter of this year, 2022 thousand 116 vehicles were sold in the same period of 834. Among the sales in the first quarter of last year, 11 thousand 167 units were premium cars. said.
Eskinazi mentioned that premium automobile sales reached 17 units in the same period of the year, “As DS Automobiles, we grew much faster than the growing market. With the sales of 404 units in the premium market, DS Automobiles achieved a strong growth compared to the first quarter of last year.”
Emphasizing that the model-based sales quadrupled with the launch of the new DS 7, one of the iconic models, and underlined that they are the leader in the PHEV segment with the DS 7 E-TENSE according to the first quarter results, DS Turkey General Manager Selim Eskinazi said, “The new DS 7 is very big. there is an interest. We continue our work at full speed to meet the demands of our customers.
“We invest in both sales and after-sales services”
Pointing out that customer satisfaction, like DS Automobiles' sales, has increased rapidly, Selim Eskinazi said, “We succeeded in achieving 100 percent sales satisfaction in the first quarter. We continue to develop and expand our sales network in Turkey. Our first goal will be to commission the new DS Store Gaziantep in the summer. We continue to invest in after-sales services as well as in sales. In this context, we are developing DS Service Ankara with new investments and increasing its service capacity. With a planned expansion investment, DS Store Bodrum will increase both its sales and after-sales service capacity in the second half of the year.”