The OMODA series, which Chery has offered for sale in the Turkish market as of March 2023, reveals that it is ready for the future of “Cross” vehicles by presenting different automobile segments in a single body. With the concept of "co-creating a user-oriented and global model", Chery's OMODA series, which meets roads based on real feedback from users all over the world, is not only considered as a means of transportation, but also represents an integrated understanding from its accessories to its ecosystem called O-UNIVERSE.
Developing the User Ecosystem with a New Approach
Depending on the change in the pace and style of life, the needs of vehicle users are also changing and diversifying day by day; Instead of traditional sedans or SUVs, a new user group is emerging that needs vehicles with the volume of MPV, SUV chassis and sedan comfort. In sum, it is important to integrate the features of more than one vehicle model into a single vehicle with the name "cross". Chery's OMODA series is designed and produced to serve this purpose.
Responding to new user requirements
Chery OMODA 5 was created with the aim of meeting the new requirements of the market as a model with features such as “cross platform, cross function and cross design”. It draws attention by offering more driving pleasure to young users and fully responding to the wishes and needs of young users. Since its inception, the series Chery calls OMODA has conducted over 20 surveys in over 1.000 countries/regions around the world to in-depth analysis of the market and understanding of users' needs. With the concept of “co-creating the user-oriented and global model”, based on real feedback from users all over the world, many important processes, including design, power-train systems, technology configuration and even the product name, were shaped in line with this data. In addition, the “Art In Motion” design concept was created in line with the feedback received from the users. Even the name OMODA was chosen by users from over 600 suggestions worldwide. OMODA emphasizes its good looks and high technology perception due to its “Modern” lifestyle. It represents the co-creation spirit of users, shows distinctive, stylish and future advanced technology, unique sense of fashion trend.
Developing OMODA's O-UNIVERSE user ecosystem
Chery's OMODA line aims to offer much more than just a tool. It's not just a car, it's the same zamAt the same time it means a kind of lifestyle, an attitude of self-expression and independent thinking. Exclusive to OMODA, fun, personalized spin-offs are also starting to roll out, such as the sporty kettle, outdoor kits, cycling wristbands, sunscreen boxes and stylish headbands. The user ecosystem is being developed with the combination of travel, adventure, social networking, gathering, hiking and some other life scenarios. OMODA has built an ecosystem called O-UNIVERSE to grow and act with users. The “O-Sport” sub-platform is also being built to meet the cool and trendy needs of the new generation. In addition, “O-Lab” is being developed to encourage the introduction of new ideas, both online and offline, through the creativity and inspiration lab. Apart from this, he also established a special user group “O-Club” for users. In addition, “O-Trip” was not forgotten to advocate advanced technology for a green, low-carbon, environmentally friendly and energy-saving lifestyle.
Channeling for various enhancements
OMODA is expected to break the traditional order of the world and predict the future with its revolutionary ecosystem experience, which is like using a vehicle to navigate and travel between reality, life in a parallel universe. OMODA, same zamIt is also committed to guiding the global automobile market with various developments that show that vehicle products will not be as traditional as before, but will have endless possibilities. The concept of “user-oriented global co-creation” will continuously improve the bond between the brand and users, and will bring different features with it.