With the vision of being 'One Step Ahead in the Future of Mobility', Karsan is rapidly advancing towards becoming a world brand, and has rolled up its sleeves to showcase its success in Europe in Japan as well. In this context, Karsan has been continuing its marketing activities in Japan since October 2022, and ALTECH Co., one of the country's leading companies. Ltd. signed a distributorship agreement with Saying that Karsan has become represented in a very wide geography from Canada to Japan with this agreement, Karsan CEO Okan Baş said, “Our e-JEST model, which has been the leader of the electric minibus market in Europe for three years, has also been short-lived in the Japanese market. zamWe believe that he will achieve great success at the same time.”
Leading the transformation of public transportation in Europe, Karsan is accelerating its steps towards becoming a world-class brand with its high-tech domestic models. Karsan, which has not lost its leadership in the electric minibus and midibus markets in Europe with its e-JEST and e-ATAK models, has agreed to become a distributor to enter the Japanese market after the North American market.
The market has doubled in one year!
In this context, Karsan has been operating in the Japanese market, where it has been conducting its marketing activities since October 2022, with Altech Co., one of the country's largest companies. Ltd. signed a distributorship agreement with With this agreement, Karsan will accelerate its work on the right-hand drive e-JEST. In market research conducted in Japan, e-JEST is in demand mostly in tourism regions and cities with elderly population, with its unique compact dimensions and high technology. Karsan CEO Okan Baş, who said that they are working on the production of right-hand drive e-JEST suitable for the Japanese market, stated that they are planning to launch this version in Japan at the end of this year. Emphasizing that Karsan e-JEST is a successful product that will continue its success in Europe as well in the Japanese market, Okan Baş said, “Our e-JEST model, which has been the leader of the electric minibus market in Europe for three years, is short. zamWe believe that it will achieve great success in the Japanese market at the same time. By entering the Japanese market; We are also breaking new ground in Turkish automotive history. After entering the North American market with the Canadian market, we are expanding our presence in Japan, at the other end of the world, with the Altech company. With this agreement, Karsan will be represented in a very wide geography from Europe, then Canada to Japan. As Karsan, we will take place in these regions with our sales and after-sales services.” said.
It has operations in 4 different countries!
One of the leading companies in Japan, Altech Co. Ltd. was founded in 1976. As a company that imports and sells industrial machinery, Altech Co., whose shares are also traded on the Japanese Stock Exchange. Ltd. is a very active company in the Asian continent. Altech Co. Ltd. has subsidiaries and operations in China, Vietnam, Thailand and Indonesia as well as Japan.