With the move of shopping to the online environment, product visualization has been positioned as the key to convincing consumers to buy. The data shows that quality product photos influence the purchasing decision of three out of four consumers. Technologies such as artificial intelligence and augmented reality offer added value far beyond a photo shoot in the studio.
Consumers' orientation to e-commerce platforms for many products, from clothing to technology, from daily necessities to accessories, also shaped the branding processes in e-commerce. E-commerce professionals and retailers recognize the role of an effective and consistent product image in standing out from the competition, while data shows that quality product photos influence the purchasing decision of three in four consumers. Technologies such as augmented reality (AR), computer-aided design (CAD), three-dimensional modeling and artificial intelligence (AI) have also started to be used in solutions that can meet the needs of vendors. In this way, traditional processes such as studio photography have been replaced by new technologies.
Sharing his evaluations on the subject, ARspar Founding Partner Gürkan Ordueri said, “As the product visual improves and gets closer to reality, it becomes easier for the consumer to make a purchase decision. Today, e-commerce companies can produce quality product images with AI and AR technologies without the need for cameras and studio shots.” said.
Augmented reality brings 94 percent higher conversion rate
The developed technology is instrumental in transforming even the product images taken with the phone into a quality, three-dimensional and higher quality format than professional studio shooting in a few days. Emphasizing that ARspar is a technology company that provides product visuals and AR solutions with the support of AI, Ordueri said, “A report prepared by Snapchat shows that the AR experience brings a 94% higher conversion rate in e-commerce. At a time when reducing shopping cart abandonment rates for e-commerce companies is critical for business continuity, the importance of technologies that have such an impact on conversion rates is increasing every year. As ARspar, we offer a more cost-effective option than arranging professional studio shoots for each product group. We support the sales of businesses engaged in e-commerce, not only with product images with white backgrounds, but also with concept photos that we present in different color variations and lifestyle product photos that we produce on backgrounds such as real home environments.”
Working with world giants
Emphasizing that they serve the world-famous luxury car manufacturer Lamborghini, furniture and decoration company Westwing, and temporary tattoo device manufacturer Inkbox, ARspar Co-Founder Gürkan Ordueri concluded his evaluations with the following statements: “Three-dimensional and concept visualization technologies have so far cost high It was mostly used by upper segment brands. At ARspar, which we established with my partners Esad Kılıç and Burhan Kocabıyık 2 years ago, we are working so that these technologies can reach more brands and small and medium-sized e-commerce companies can benefit from the power of innovation. We can say that 3D product images, augmented reality and concept images will play a greater role in e-commerce in this period when we talk about Metaverse, see social commerce come to the fore, and come across data on the growth area of e-commerce. By 2023, we will deliver our technology, which allows creating product images from a single panel, without any technical knowledge or experience, to more businesses.”