Peugeot introduced its new brand manifesto “The Language of Attraction” in the commercial featuring its new flagship, the new Peugeot 408.
The new brand manifesto celebrates the renaissance of the Peugeot brand; It expresses itself through “The Language of Attraction”, which is a combination of three brand values: “glamorousness”, “emotion” and “excellence”.
The new interpretation of the "glamorousness" of the Aslan brand was brought to life by the American creative agency Doner. This manifesto appeared in a commercial that was shown first in England and then in France. The commercial in question will be shown on mainstream television channels and digital channels in European countries from the end of December.
Artwork attracts us. Because they “talk to us”, but directly address our emotions, not words. Because what really attracts us in works of art is that they appeal to our hearts. That's why Peugeots aren't just made of metal and glass. same zamAt the same time, it contains glamor, passion and a deep-rooted history. The brand's new models, such as the new Peugeot 408, are a must. zamIt should be eye-catching beyond the moment and offer unexpected features with new silhouettes such as this fastback design that reflects the creativity of the Peugeot teams.
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