Standing out with its eye-catching design, the new model of Peugeot, one of the world's most established automobile brands, is exhibited with a unique concept in the Louvre-Lens museum in Lens, France. The new Peugeot 408 rotates inside a transparent "spherical" shaped platform, showing visitors its perfection from every angle. Like the design of the new 408, the new transparent "sphere" draws attention with its extraordinary design.
With its dynamic and innovative design, the new Peugeot 408 looks inspiring. The talented team of artists, engineers and technicians at Parisian design studio Superbien implemented the transparent “sphere” project envisioned by the creative agency OPEn, transforming the new 408 into a breathtaking gravity-defying work of art.
Linda Jackson, Peugeot CEO, commented, “We really liked the idea of this artwork that best highlights our original, fun-to-watch and innovative model. The original design of the new Peugeot 408 was praised by many who watched it. It was exhibited in a very unique way in the magnificent and modern setting of the Louvre Lens,” said Phil York, Peugeot Marketing and Communications Manager, “Peugeot operates and innovates in every field. The transparent sphere designed for the new Peugeot 408 shows the attractiveness of our new model from different sides. “This creative design fits perfectly with the global expression of Peugeot's new brand identity.”