PEUGEOT offers special accessories with 308D printing technology in the 3 model, which is meeting with its consumers for the first time with its new brand identity, the 'lion' logo, and already attracting attention with its flawless design. Thanks to 3-D printing and a new flexible polymer, the French manufacturer is redesigning car accessories. Many accessories available in the PEUGEOT LIFESTYLE shop, such as the sunglasses holder, the box holder and the phone/card holder, were created specifically for the new PEUGEOT 308. Brand new doors are opening in the automotive industry with the 3D printing technology used by PEUGEOT for the first time in automobile accessories.
The design, product, research and development teams of PEUGEOT, one of the world's leading automotive brands, and the collaboration with HP Inc., Mäder and ERPRO, have reached a completely different point in the field of automobile accessories. In-car accessories created with 3-D printing technology, designed as a first in the industry, will be featured in PEUGEOT's favorite model 308. Accessories are 3D printed using the new HP Multi Jet Fusion (MJF) 3D printing technology. Complementing the comfort offered by the 308 and the new PEUGEOT i-Cockpit; These accessories, designed to offer innovative products that are light, durable and easy to use, are getting ready to change the dynamics of the industry.
Flexible and environmentally friendly, the technology of the future
By introducing 3-D printing technology, one of the pillars of the fourth industrial revolution, into automobile accessories, PEUGEOT is making an environmentally friendly breakthrough. This project, which saves resources and prevents waste, plays an important role in the search for sustainable production processes. While 3D printing technology, which is becoming more and more common, is revolutionizing the production systems of many industries, it is becoming an alternative to production techniques such as additive manufacturing and injection molding. With this new technology, flexibility can be increased by adapting to the needs of the increasingly demanding and unpredictable market. All kinds of special objects and accessories can be produced without the need for expensive molds and manufacturing tools.
Transition to industrial innovation
In the transition to this technology, which was used for the first time in automobile accessories, the designers' aim was to make the accessories more visible and attractive by using modern materials and innovating. The accessory range was created after a detailed analysis of how customers use storage space in cars. As traditional materials did not live up to expectations, the PEUGEOT Design "Color and Material" team worked with the project partners to develop a material with a more innovative look. The solution was 3D printing.
It is constantly evolving, both in terms of materials used and production methods, and 3D printing, whose production costs continue to fall, provides additional advantages:
Freedom of design; Endless possibilities with less production constraints and part complexity thanks to no injection molding. 3-D printing opens up new creative spaces for designers.
Optimized structures; lighter, more durable, less mounting parts, more flexibility.
Agile production; endless customization possibilities, shorter lead times thanks to bespoke production, thus eliminating the need for stock and storage.
In just a few months, the teams developed an innovative polymer that provides 3 key benefits:
Flexibility; a flexible, machinable and robust polymer,
Speed; the production process is very short and can be made to measure,
Application quality; Extremely fine details thanks to very fine molecules.
The flexible material called Ultrasint Thermoplastic Polyurethane (TPU) is manufactured by HP Inc. and BASF in partnership. This material allows for durable, strong and flexible parts. An excellent material for shock absorbing parts and flexible mesh-like structures that require high flexibility. The material can be used to produce parts with high surface quality and a very high level of detail. The use of TPU in the interior of a car also draws attention as a new approach patented by the STELLANTIS Group.
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