Hyundai TUCSON, which has achieved significant sales success in all markets where it is offered for sale, especially in the USA, is now attracting all the attention by taking a role in a Hollywood movie. TUCSON, which is a part of the cooperation of Hyundai and Sony Pictures, is used by famous actor Tom Holland, who performs as Nathan Drake in the movie. same zamAt the same time, Hyundai TUCSON, which also took part in 60-second TV commercials, strategically reveals its versatile capabilities and futuristic design.
Sony Pictures' action-adventure film actually has its roots in Naughty Dog's popular PlayStation video game "Uncharted." Written by Art Marcum and Matt Holloway, the film is directed by Ruben Fleischer. In the lead roles are Tom Holland and Mark Wahlberg, whom we know from Spider-Man No Way Home. same zamAt the same time, Antonio Banderas and Tati Gabrielle also star as supporting characters in the film. Nathan Drake (Tom Holland), who plays the thief in the movie, is recruited by veteran treasure hunter Victor “Sully” Sullivan (Mark Wahlberg) to recover a fortune that Ferdinand Magellan lost 500 years ago. The adventure, which started as a robbery for the duo, turns into a race when Moncada (Antonio Banderas), who believes that the treasure belongs to him and his family, is also involved.
A modified TUCSON is used to match the action and special scenes in the movie. Called the "Beast", this concept looks extremely exciting with its treaded all-terrain tires, upgraded suspension, extended bumpers and plastic body parts. In addition to the TUCSON Beast, the film also accompanies Genesis' popular models such as the G80, G90 and GV80.
Regarding the strategic partnership, Thomas Schemera, Hyundai Motor Company Vice President of Global Marketing and Head of Customer Experience, said: “We are thrilled to showcase our TUCSON and Genesis models in fit-for-purpose ways in Sony Pictures' latest film. Because the TUCSON is a full-fledged SUV ready for a treasure hunt adventure. Uncharted was a video game with millions of fans around the world and has now been brought to the big screen. As the Hyundai brand, we shared this adventure and wanted to share the capabilities and technologies of our new vehicles with the audience in a creative way. Up close with Spider-Man: No Way Home zamWe saw IONIQ 5 and TUCSON in the movie during our collaboration at the time. This is huge for both of our models.zam It was a success and now we want to play to the top with Uncharted”.
Hyundai will continue its integration communication efforts with “Spider-Man: Across the Spider-Verse,” the sequel to the critically acclaimed Academy Award-winning animated movie “Spider-Man: Into the Spider.”
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