While sustainability is becoming a more prominent agenda in the fashion world, the number of ecological and nature-friendly collections is also increasing. Boyner, which has adopted the principle of increasing the goodness with its customers and aims to raise awareness among its customers about the good life, signed a new cooperation with Lee Cooper that contributes to the sustainable future and expands the field of sustainable fashion. The eco-friendly capsule collection created by Lee Cooper using repreve yarn and with less water consumption started to meet with customers only at Boyner stores and at boyner.com.tr.
During the production phase of the collection, 20 plastic bottles were used, 264.000 liters of water were saved, while a reduction of 2 kg was achieved in CO33.400 emissions.
The “repreve” yarns obtained by the recycling process of plastic wastes that harm the ecological balance of nature have come to life in environmentally friendly products prepared by Lee Cooper for Boyner. The use of "repreve" yarns instead of conventional polyester material in capsule collection production has brought out striking results in terms of sustainable production. In the production phase of the collection, which was prepared by converting approximately 20 thousand plastic bottles into a "repreve" content, 45 percent less energy and 20 percent less water was consumed. Gas emissions have decreased by 30 percent. In other words, 264.000 liters of water was saved and 2 kg of CO33.400 emission was reduced. T-shirts in the collection are made of organic cotton.
Eren Çamurdan, CEO of Boyner Büyük Mağazacılık: “We are aware of our responsibility to leave nature and environment protected to future generations. We direct our business with this responsibility. "
Speaking about the nature-friendly collection that meets the consumers at Boyner stores and at boyner.com.tr, Eren Çamurdan, CEO of Boyner Büyük Mağazacılık said: “The dynamics of the fashion world are changing in a nature, environment and sustainability oriented manner. These issues, which have shaped the fashion agenda in recent years, have gained more importance especially with the pandemic process we are in. Covid-19, which deeply affects our business and social life, led us to question not only consumption habits but also production habits. Consumers, especially young people, behave more consciously and selectively in this regard and turn to brands that are sensitive to nature. While the themes of calmness and simplicity stand out, the trend towards ecological products is increasing. We are aware of our responsibility to leave nature and the environment protected to future generations. We direct our business within the framework of this responsibility, and we plan by putting sustainability at the center of our business strategies. We have recycled 2014 tons of textile waste so far within the scope of our "Recycle into Good" project that we launched in 144,2 to recycle unused textile products. Now, we have implemented a valuable project that takes our sustainability efforts to a different level with our valuable business partner Lee Cooper. We bring together the denim collection prepared with repreve yarns, which is a very good example of environmental, ethical and sustainable fashion understanding. The collection is designed with an environmentally friendly approach and consists of extremely comfortable and trendy pieces. I hope this collection will contribute to the sustainability trend in the fashion world, and I would like to thank Lee Cooper for their cooperation. We will continue to undertake projects that expand the field of sustainable fashion with both our Boyner special brands and the brands we cooperate with. "
Kipaş Board Member Ahmet Öksüz: “We save our environment and protect our nature from around 180 million plastic bottle waste every year with our specially recycled fabrics arising from the cooperation with Repreve.”
In 2010, British denim brand Lee Cooper in Turkey's retail, marketing and manufacturing rights Kipaş the area's Member of the Board and at the same zamAt the moment, İTHİB Chairman Ahmet Öksüz said the following about Lee Cooper X Boyner capsule collection: “We have started to see clearly how much we need a sustainable lifestyle in these difficult days. We, as Lee Cooper, establish our entire production and sales strategy on the basis of sustainability in order to support this lifestyle and leave a cleaner environment to future generations. With this project we have implemented with Boyner, we aim to be a source of inspiration to prevent plastic pollution, which is shown as the biggest threat to nature and the future. Pet bottles, which disappeared in nature in a long period of about 400 years, started to affect the ecological life in the sea and on the land, as well as nature and environmental pollution. With this project, where we brought this pollution to the circular economy and started a new fashion trend, we want to support our customers' approaches with social awareness while purchasing trendy and comfortable products. We save our environment and protect our nature from around 180 million plastic bottle waste a year with these specially recycled fabrics, which were born from the cooperation of Kipaş and Repreve. We aimed to offer a fully sustainable collection with Boyner, with our t-shirts made of organic cotton as well as denim made from pet bottles. We are walking towards leaving a cleaner world to our customers by further developing our sustainable projects.
The eco-friendly capsule collection includes products for women, men and children.
The environmentally friendly capsule collection created by Lee Cooper with “repreve” yarns is offered to customers at Boyner stores in areas specially designed for the collection and on yakaer.com.tr. Among the products in the collection; There are options such as denim trousers, denim jackets, shorts and t-shirts for women, men and children.
Boyner embraces the good life with LiveWell
Boyner, pioneering its sector in spreading goodness and respect for nature, will continue to bring many products that will add value to life, from organic textiles to vegan products, from cosmetic products not tested on animals to environmentally friendly products, under the roof of LiveWell.
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