Canon, the leader of imaging technologies, maintains its position as the company that has set the standards in technical innovation and optical excellence for years. Canon has been awarded many awards by EISA, which is known as Europe's largest organization of consumer electronics experts, thanks to its innovative and innovative attitude in the industry for many years. Canon has won six prestigious 2020 EISA awards for its mirrorless and DSLR camera bodies and lenses.

Canon, setting standards in technical innovation and optical excellence, has been awarded six prestigious EISA awards for the equipment that has marked the imaging industry in recent years and has recently launched. Despite the unprecedented challenges of 2020, Canon was rewarded for its continued commitment to delivering products that push the boundaries and open up new possibilities for photographers and filmmakers.

Canon, literally redefining the mirrorless camera with the EOS R5, won the prestigious EISA Camera Innovation Award. In addition, the Canon EOS-1D X Mark III model, which has been approved by professional photographers around the world and attracted great attention, was awarded the EISA Professional Camera Award. Attracting the appreciation of a wide range of users, EOS 90D has been the winner of the EISA APS-C Camera Award. Canon, unable to get enough of the awards with its machines, also won EISA awards with four high-tech, compact and light RF lens series. Canon RF 70-200mm F2.8L IS USM, RF 24-70mm F2. Canon lenses were awarded with 8L IS USM, RF 600mm and RF 800mm F11 IS STM lenses.

These awards reflect Canon's commitment to R&D and its ambition to deliver targeted optical excellence based on customer feedback. Each product is the result of Canon's efforts to offer competitive and high-tech devices that make the "impossible" possible for photographers and filmmakers.
The complete list of Canon's 2020 EISA Awards winning products is as follows:

Canon EOS R5 - EISA Camera Innovation 2020-2021
Canon EOS-1D X Mark III - EISA Professional Camera 2020-2021
Canon EOS 90D - EISA APS-C Camera 2020-2021
Canon RF 70-200mm F2.8L IS USM - EISA Lens of the Year 2020-2021
Canon RF 24-70mm F2.8L IS USM - EISA Standard Zoom Lens 2020-2021
Canon RF 600mm and RF 800mm F11 IS STM - EISA Lens Innovation 2020-2021

Issei Morimoto, Senior Vice President of Canon Europe: “These prestigious awards state that the performance, structure, innovation and technical skills of our products are marked by excellence by EISA's respected panel of judges. Despite this year's unprecedented global challenges, Canon has been able to introduce industry-leading product lines that delight and exceed their expectations with its world-class technology. Canon offers an exciting choice for every professional photographer, filmmaker and amateur user with its award-winning products. ''

Last month, Canon launched the biggest launch in its history, introducing two new mirrorless cameras, the EOS R5 and the EOS R6, four new RF lenses, and two new RF extenders and a professional printer, the imagePROGRAF PRO-300 that boosts the telephoto capabilities of the RF series. Prior to such an important launch, in January Canon launched the EOS-1D X Mark III camera, which professional sports and wildlife photographers have been eagerly awaiting.

2020 EISA Award Winning Products

EISA Camera Innovation 2020-2021: Canon EOS R5

Using the revolutionary EOS R system, the full-frame mirrorless camera EOS R5 redefines the limits of mirrorless bodies with its advanced features. The EOS R5 stands out with its ability to internally record 29,97K RAW at up to 8fps and being the first full-frame mirrorless camera capable of 120K shooting at 4p. The EOS R5's ability to shoot 20 megapixels at 45 fps makes it an ideal hybrid camera for professionals. With the world's fastest AF speed, the R5 can detect human faces and eyes as well as detecting cats, dogs and birds in both photo and video modes thanks to its ability to focus in as little as 0,05 seconds and include deep learning algorithms. Besides that, EOS R5 includes the world's best stabilization system. This system allows for new levels of creativity when shooting handheld or without a tripod at slow shutter speeds, thanks to the ability to correct up to 8 stops.

EISA Professional Camera 2020 - 2021: Canon EOS-1D X Mark III

The EOS-1D X Mark III, a world-class sports and wildlife camera, offers professionals unlimited possibilities to shoot at lightning speed. The EOS-1D X Mark III DSLR camera provides photographers with an “ideal shot” by offering a shooting speed of up to 20 fps thanks to its improved ISO performance and AF tracking feature. The EOS-1D X Mark III's AF sensor meets the professional photographers' need to have greater accuracy when focusing on their subjects, with a resolution of 28 times higher than the center resolution of its predecessor. In addition, the EOS-1D X Mark III features an impressive 5,5K 12-bit RAW video internal recording. The EOS-1D X Mark III, the first camera to include all features not included in the Cinema EOS series, offers professionals the best quality video and still photography.

EISA APS-C Camera 2020-2021: Canon EOS 90D

Designed to take amateur photographers to the next level of skill, EOS 90D stands out as a fast and reliable DSLR model suitable for sports and wildlife photographers with its robust body. Featuring a DIGIC 8 processor with high processing speeds, precision and excellent photo and video functions, and a new 32,5 megapixel APS-C CMOS sensor, EOS 90D offers users high quality and detailed images without flickering or artifacts. The EOS90 makes it easy to shoot fast-moving subjects with its ability to shoot at 10fps with auto focus tracking and 11fps in Live View. Offering more shooting options to its users such as slow motion, crop shooting or super high resolution, EOS 90D is able to shoot 4K videos and fast Full HD shots at up to 120 fps by using the entire angle of view of the lens attached to the device.

EISA Lens of the Year 2020-2021: Canon RF 70-200mm F2.8L IS USM

The RF 70-200mm F2.8L IS USM appeals to professionals and amateurs, with its bright f / 2.8 aperture and zoom range, allowing subjects to be captured in almost any shooting scenario. The RF 70-200mm F2.8L IS USM is the world's shortest and lightest interchangeable lens that can be used in interchangeable lens cameras. In addition, the RF 70-200mm F2.8L IS USM is the first Canon lens to support an electronic floating focus control that moves two groups of lenses independently of each other with dual Nano USMs. Thanks to this feature, it offers its users the highest level of silence, power saving and high speed operation. Its dust and water ingress resistant design allows users to use the lens in all weather conditions.

EISA Standard Zoom Lens 2020-2021: Canon RF 24-70mm F2.8L IS USM

Composed of 3 ultra-low dispersion and 3 glass cast aspherical lens elements, the RF 24-70mm F2.8L IS USM meets the needs of professional photographers by providing high-contrast images by correcting aberration, distortion and astigmatism with edge-to-edge sharpness throughout the zoom range. The RF 24-70mm F2.8L IS USM, designed to capture the best shots in motion shots, stands out as an ideal option for landscape and portrait photography.

EISA Lens Innovation 2020-2021: Canon RF 600mm and RF 800mm F11 IS STM

Economical and lightweight options for amateur photographers, the RF 600mm F11 IS STM and RF 800mm F11 IS STM stand out as the world's lightest autofocus lenses with a focal length of 600mm and 800mm respectively. Lenses, which have a retractable frame structure, zamthe moment can be extended and retracted to take up little space whenever you want to hide. Thanks to the Image Stabilizer hardware on both lenses, these lenses also support the Dual Pixel CMOS AF function when used with the Canon EOS R System mirrorless camera, even with 1,4x or 2,0x tele converters. These features enable these super telephoto lenses to deliver exceptionally sharp images even when shooting without using a tripod or monopod.

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Canon EOS Receives Six Awards